Marketing Specialist (Workforce Center)

Saint Louis University • SLU Saint Louis, MO

3d • Onsite

About The Position

The Marketing Specialist at the Saint Louis University Workforce Center leads the development and execution of multi-channel digital campaigns aimed at engaging individual professionals and corporate partners nationwide and supports Account-Based Marketing strategies. This position is responsible for creating content for segmented email marketing (Salesforce), paid search (Google Ads), native and display advertising (AdRoll), SEO-focused website updates, and social media strategies, with a focus on LinkedIn. This position plays a key role in strengthening brand presence and expanding audience reach in support of the Workforce Center’s mission to deliver high-impact technology training and corporate workforce solutions.

Requirements

• Bachelor’s degree
• Two or more years of experience in communications, marketing or technology
• Experienced in Salesforce and LinkedIn
• Proficient in Canva and Adobe Creative Cloud
• Knowledge of SEM, SEO, Google Analytics, social media best practices, B2B and B2C marketing strategy and account based marketing strategies
• Skilled in analyzing marketing data to drive ROI and performance outcomes
• Strong organizational, project management, and multitasking skills
• Clear, professional communicator with internal and external audiences
• Creative, collaborative, and adaptable team player with initiative
• Ability to learn new digital tools quickly
• Committed to continuous learning and growth

Responsibilities

• Develops and executes a strategic, data-driven marketing roadmap to build national brand awareness, increase enrollment, and grow corporate partnerships; regularly reviews and updates marketing initiatives to ensure consistent lead generation and sustained revenue growth
• Plans, produces, and manages digital content across channels (email, paid ads, social media, video, digital billboards, etc.), overseeing copywriting, design, layout, quality assurance, and approval workflows; specific tasks include managing the digital badging program, updating marketing collateral (presentations, templates, proposals, branding, social media) regularly, and supporting authorized partnerships programs
• Executes and optimizes performance-driven campaigns across PPC, SEO, and paid media channels using platforms such as Google Ads and AdRoll; provides detailed reporting and ROI analysis to deliver insights, maximize engagement, and drive strong returns
• Proactively manages and updates content on our registration system and website to ensure a seamless customer experience; supports the full enrollment journey, and maintains alignment with broader marketing/sales goals and campaign strategies
• Continuously evaluates and iterates digital campaign strategies to ensure high engagement and conversion rates across B2B and B2C segments
• Assists with day-to-day operational functions within the Workforce Center
• Performs other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level