Marketing Specialist

Maison Birks•Montreal, QC

36d

About The Position

Established since 1879, Birks is a luxury jewelry store whose reputation is built on quality, exclusivity, unique design and excellence in service. We pride ourselves in offering meaningful experiences and in building intimate relationships with each one of our clients. Reporting to the Director, Integrated Marketing & Events, the Retail Marketing Specialist acts as a key link between corporate marketing and retail execution across Birks Group’s store network. The role is responsible for planning, coordinating, and delivering retail and e‑commerce marketing programs, in‑store activations, and promotional campaigns that enhance the client experience and support business goals. Serving as the main point of contact for retail marketing, the position ensures consistent brand representation, effective communication, and seamless execution, while also supporting visual merchandising, CRM initiatives, supplier coordination, budget management, and project tracking to drive efficient, results‑focused marketing execution.

Requirements

Bachelor Degree in Marketing or equivalent
3-5 years experience in Marketing
Experience in event planning and execution
Ability to work under pressure in a fast paced and dynamic environment while communicating with other team members and departments.
Highly organized and able to plan tasks according to their priority.
Excellent communication (writing and verbal) and presentation skills
Excellent knowledge of MS Office.
Problem solving skills and ability to tackle obstacles head-on with agility and finesse.
Bilingual: French and English (spoken/written).

Nice To Haves

Experience in traditional and digital advertising management preferred
Experience in retail is an asset
Understanding of the fashion and/or luxury retail environment is a plus.

Responsibilities

Serve as the primary marketing point of contact for all retail stores, responding to and coordinating marketing-related requests
Plan, manage, and distribute retail marketing and activation calendars to support cross‑functional alignment
Coordinate and execute retail and e‑commerce promotions in collaboration with internal teams and partners
Lead the planning and execution of retail events and activations, including store openings, corporate events, and brand partnerships
Develop and roll out seasonal in‑store animations and evergreen retail signage in alignment with brand standards
Support visual merchandising initiatives by creating and sharing guidelines and tools as needed
Collaborate with internal teams and brand partners to develop monthly boutique social media and newsletter content calendars
Build and maintain relationships with mall marketing teams to execute local partnerships and traffic‑driving initiatives
Oversee mall marketing communications and ensure alignment with brand and strategic objectives
Source, manage, and distribute retail marketing tools, promotional materials, and CRM gifts
Support and optimize CRM‑related initiatives to enhance client engagement and retention
Manage project execution using Asana, ensuring timely delivery across departments
Track event performance, conduct post‑event evaluations, and provide insights and recommendations
Oversee supplier invoices, accruals, and budgets in collaboration with the Marketing Administrator
Support the Director, Integrated Marketing & Events with additional marketing initiatives and ad‑hoc requests