Marketing Specialist

HomeServices of America•San Diego, CA

5d•$30 - $36

About The Position

This position is responsible for the creation, enhancement, and administration of traditional and electronic marketing tools and for providing direct and indirect support to sales, administrative, and management staff.

Requirements

Bachelor’s degree in marketing or related field or equivalent knowledge and experience.
Minimum of 2 years’ experience in Marketing. 3 years of industry specific experience preferred.
Strong computer and internet proficiency, including updating and maintaining websites using web editor software.
Proficient in Microsoft Excel and desktop publishing and design tools, including Adobe InDesign, Photoshop, Illustrator, Canva, and other web‑based platforms; advanced working knowledge of Microsoft Word, PowerPoint, Outlook, and Adobe Acrobat.
Knowledge of AI such as ChatGPT, Open AI, etc.
Strong attention to detail with excellent organizational and prioritization skills; able to manage multiple projects concurrently.
Tech‑savvy and adaptable, with the ability to quickly learn new tools and systems.
Hands-on knowledge of various marketing tools and marketing platforms.
Superior written communication skills. Ability to edit written communication from others.
Ability to prioritize and handle multiple tasks and projects concurrently.

Responsibilities

Create and manage integrated marketing campaigns across email, digital, social media, landing pages, direct mail, and print.
Ensure brand consistency and regulatory compliance across all marketing communications and materials.
Partner cross‑functionally to source content and align messaging across initiatives.
Monitor real estate industry trends, competitor activity, and marketing best practices.
Write original marketing content and edit submissions from sales associates and staff to ensure quality, accuracy, and consistent brand voice.
Design, maintain, and update sales presentations and digital marketing assets for in‑person, virtual, and hybrid use.
Manage media quality control and coordinate with media vendors.
Maintain and update company websites, landing pages, and social media platforms.
Administer CRM‑driven client follow‑up, satisfaction, feedback, and survey programs.
Manage email marketing programs, including database maintenance, analytics, and oversight of sales representative email accounts.
Monitor digital performance metrics and produce reports to support optimization.
Plan, execute, and support in‑person, virtual, and hybrid marketing events, including promotions, materials, logistics, and post‑event reporting.
Coordinate event‑related marketing vendors and materials.
Maintain promotional inventory for events and ongoing marketing needs.
Coordinate printing, production, and distribution of marketing materials with print vendors, digital marketing partners, and internal technology teams.
Maintain relationships with vendors to ensure quality, timelines, and cost effectiveness.
Support vendor billing, delivery tracking, and performance monitoring.
Collaborate with internal teams to promote proprietary marketing and technology platforms.
Train new and current sales representatives on marketing tools and technology.
Serve as first point of contact for day‑to‑day proprietary marketing technology issues.
Perform additional marketing‑related duties and special projects as assigned.