Marketing Specialist

BIRKEYS FARM STORE•Champaign, IL

1d•$48,000 - $60,000•Onsite

About The Position

The Marketing Specialist manages marketing projects from concept to completion, coordinating creative assets, communications, social media content, and stakeholder engagement to ensure successful execution of marketing initiatives. This role involves managing multiple marketing projects simultaneously, developing and distributing marketing materials, creating and monitoring social media content, collaborating with internal and external stakeholders, planning and executing integrated marketing campaigns, maintaining website content, supporting content creation efforts, assisting with event planning and promotion, maintaining marketing assets, and staying current on marketing trends. The position also includes customer service responsibilities such as ensuring customer satisfaction, resolving concerns, promoting a positive attitude, and maintaining a professional appearance.

Requirements

Associate's or Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field preferred.
Two or more years of professional marketing, communications, or related experience.
Proficiency with Adobe Creative Cloud and experience managing content across major social media platforms.
Experience with or the ability to quickly learn email marketing, CRM, content management, and marketing automation platforms.
Strong written and verbal communication skills with the ability to manage multiple projects and priorities.
Ability to work independently while meeting deadlines in a fast-paced environment.
Experience creating photo, video, and digital content for marketing, social media, or communications initiatives is preferred.
Ability to get around the corporate office for various tasks.
Ability to operate equipment as necessary.
Must meet health assessment requirements.

Nice To Haves

Associate's or Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field.
Experience creating photo, video, and digital content for marketing, social media, or communications initiatives.

Responsibilities

Manage multiple marketing projects simultaneously, ensuring initiatives are completed on time, within budget, and aligned with company objectives.
Develop, design, produce, and distribute print and digital marketing materials while maintaining brand standards.
Create, schedule, publish, and monitor social media content while managing the company’s social media content calendar.
Collaborate with internal stakeholders, store personnel, manufacturers, vendors, and other partners to support corporate and store-level marketing initiatives.
Plan, execute, and evaluate integrated marketing campaigns across print, digital, social media, email, web, and event channels.
Maintain and update website content to ensure accuracy, consistency, and alignment with marketing objectives.
Support photography, video, and content creation efforts for marketing campaigns, websites, social media, events, and promotions.
Assist with the planning and promotion of company events, trade shows, open houses, and community engagement activities.
Maintain marketing assets, templates, and brand resources to ensure consistency across all marketing communications.
Assist in the selection and ordering of company apparel and promotional items.
Stay current on marketing, design, and social media trends and best practices.
Perform other marketing-related duties and special projects as assigned.
Ensure every customer is satisfied with the products, services, and support of all staff.
Resolve customer’s concerns efficiently and effectively.
Always promote a positive attitude.
Maintain a professional appearance and demeanor.
Exhibit Birkey’s high level of customer service daily.
Acknowledge appreciation of clients and customer.