Marketing Specialist (McDaniel College)

Careers Opportunities at AVI Foodsystems•Westminster, MD

1d•Onsite

About The Position

AVI Foodsystems is looking for an energetic and optimistic team member to fill the role of Marketing Specialist at McDaniel College in Westminster, MD. This is a full-time position. Founded in 1960, AVI Foodsystems has evolved into one of the most respected and trusted food service companies in the nation. Providing comprehensive food services to numerous higher education institutions with a focus on the highest quality and freshest ingredients, impeccable service and total value is the reputation we have earned and live up to everyday. Overall Description: The Marketing Specialist is responsible for developing and executing engagement and marketing initiatives at the assigned account for AVI Foodsystems. This role focuses on elevating the guest experience through engagement, event, and marketing activities that result in increased customer satisfaction, strengthened client relations and increased revenue growth. The role also ensures company and marketing standards are consistently executed at their assigned account. As a key member of the AVI marketing team, this position works closely with operations leaders at their assigned account as well as collaborates with their Field Marketing Manager and Director of Field Marketing to ensure alignment with AVI�s corporate standards while tailoring strategies to local customer needs.

Requirements

Has a bachelor�s degree in marketing, communications or graphic arts.
1 to 2 years experience in marketing, communication, advertising, design preferred
Understanding and experience with managing social media platforms and content strategy
Design skills with the ability to create and edit marketing collateral for events and promotions preferred
Creativity to execute and create fun interactive events with college aged students
Excellent verbal and written communication skills
Ability to collaborate with diverse teams and manage multiple directions effectively
Strong organizational and project management skills
Ability to plan and execute all stages of events throughout the academic year
Experience coordinating a wide range of events, from pop-ups and themed dinners to large-scale, fully branded campus campaigns
Proficient in Microsoft Office and Adobe Creative Cloud software products

Responsibilities

Marketing programs and engagement execution to include dining events, engagement calendars, and other promotional initiatives.
Develop and execute revenue growth and meal plan strategies to increase participation of the dining program.
Digital, social and communication management for all print and digital mediums on campus
Elevate guest experience and maintain brand standards through conducting regular audits and identifying opportunities for continuous improvement.
Listen and effectively respond to the needs of the Resident Director and Area Marketing Manager
Stay on top of latest trends and insights to keep the dining program ahead of the trends.
Closely monitor and evaluate the effectiveness of the various marketing programs