Marketing Specialist

Sweetwater Sound • Fort Wayne, IN

7d • Onsite

About The Position

Sweetwater is seeking a Marketing Specialist to join its Marketing Team. The role supports a variety of platforms and product adjacencies, creating social media materials from concept through execution for Sweetwater’s primary channels and secondary channels such as Gear Exchange. Work includes graphic design, short- and long-form video creation, and understanding established and emerging social media channels, including reporting and analytics.

The Marketing Specialist also works on special projects and directly with category specialists for product adjacencies, including Band & Orchestra and Gear Exchange. Responsibilities include brainstorming and creating marketing assets, communicating marketing needs through creative briefs and outlines, and assisting with other needs as they arise. Relocation to Sweetwater’s campus in Fort Wayne, Indiana, is required.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or a high school degree with comparable experience.
• Strong skills and understanding of Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects, and social video editing apps such as CapCut.
• Prior experience and strong understanding of social platforms, including TikTok, YouTube, X, and Meta platforms (Facebook and Instagram).
• 3–5+ years of prior experience in Marketing and Social Media in a corporate or professional setting.
• Strong understanding of and passion for music gear.
• Relocation to Sweetwater’s campus in Fort Wayne, Indiana, is required.

Responsibilities

• Write creative briefs and collaborate with the team to produce graphic assets for the Gear Exchange website and email campaigns.
• Update the Gear Exchange website, including scheduling sales, assets, and giveaways.
• Manage the Gear Exchange Instagram profile and find platform listings to feature.
• Create content for Sweetwater social media channels.
• Brainstorm content ideas and research trends relevant to the audience.
• Create a weekly social report and assist with other Marketing reporting needs.
• Complete special projects for product adjacencies, including Band & Orchestra, Home Audio, and others as needed.
• Create social media materials from concept through execution, including graphics and short- and long-form videos.

What This Job Offers

• Job Type: Full-time