Marketing Specialist

FS-ISAC • Reston, VA

1d • Hybrid

About The Position

The Marketing Specialist position supports the execution of integrated marketing campaigns and the day-to-day management of marketing automation systems. This role focuses on campaign deployment, coordination, and operational support to drive awareness and engagement across FS-ISAC’s programs, events, and member initiatives.

Requirements

• A minimum of three plus years of experience in marketing, digital marketing, and/or campaign execution.
• Hands-on experience with (preferred) or similar marketing automation tools.
• Familiarity with Salesforce or other CRM systems.
• Experience supporting email marketing and digital campaign execution.
• Exposure to marketing data, reporting, or analytics tool.
• Strong attention to detail and execution accuracy.
• Basic understanding of marketing automation and CRM systems.
• Project coordination and time management skills.
• Ability to manage multiple tasks and deadlines.
• Clear communication and collaboration skills.
• Analytical mindset with ability to interpret basic performance data.

Nice To Haves

• Experience in a membership-based organization, nonprofit, or association.
• Exposure to global or multi-regional team environments.
• Interest in cybersecurity, financial services, or industry communities.
• Experience in a membership-based organization, nonprofit, or consortium environment.
• Familiarity with cybersecurity, financial services, or information-sharing communities.
• Experience supporting global or multi-regional marketing initiatives.

Responsibilities

• Execute and maintain campaigns within HubSpot including email builds, workflows, lists, and basic segmentation.
• Support data synchronization and campaign tracking between Salesforce and HubSpot, including routine data checks and issue escalation.
• Perform list management, data cleanup, and quality assurance to ensure accuracy of member and prospect data.
• Follow established processes for campaign setup, naming conventions, and tracking.
• Support the execution of integrated marketing campaigns across email, web, and event channels.
• Coordinate campaign deliverables, timelines, and assets with internal stakeholders.
• Build and deploy emails, landing pages, and forms using established templates and guidelines.
• Conduct quality assurance checks to ensure accuracy, functionality, and brand consistency prior to launch.
• Assist in executing lifecycle campaigns such as onboarding, event promotion, and member engagement initiatives.
• Support audience segmentation and list pulls based on defined criteria.
• Monitor basic engagement metrics (opens, clicks, registrations) and flag performance trends.
• Partner with program teams, regional leads, and marketing colleagues to gather campaign inputs and requirements.
• Track and follow up on campaign deliverables to ensure timelines are met.
• Support alignment of messaging and execution across multiple stakeholders.
• Maintain and update the centralized marketing production calendar, including campaigns, events, and communications.
• Help coordinate scheduling to avoid conflicts and ensure visibility across teams.
• Support intake and tracking of campaign requests.
• Generate standard campaign performance reports and dashboards.
• Track key metrics and provide summaries to marketing leadership.
• Maintain documentation of campaign results and benchmarks for future reference.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed