Marketing Specialist (HYBRID - Acton, MA or San Diego, CA)
About The Position
Insulet is seeking a creative and process-oriented individual to join its U.S. Consumer Marketing team as a Marketing Specialist. This role is ideal for someone who thrives in an entrepreneurial, fast-paced environment focused on transforming diabetes healthcare. The ideal candidate should be customer-obsessed, skilled at building relationships, and an effective communicator. The Marketing Specialist will be responsible for identifying inspiring community stories, fostering meaningful engagement, and assisting with campaign coordination and marketing operations. A key aspect of this position involves balancing multiple project priorities across various teams and time zones, all while maintaining a fun and energetic approach. Stakeholders include customers and their families, community partners, and nonprofit organizations.
Requirements
- Bachelor's Degree required, preferably in Marketing, Communications or Business
- 1+ years of Social Media or Digital Marketing experience
- Strong project planning and management skills
- Experience managing brands on social media
- Strong Excel, PowerPoint, AI, and presentation skills
Nice To Haves
- Experience using social media management software
- Medical Device, Pharmaceutical or Healthcare industry experience in a regulated environment
Responsibilities
- Contribute both strategically and operationally to social media content/creative and community engagement responses to deliver best-in-class campaigns
- Assist with identifying compelling user testimonies, social content planning, scheduling, publishing, and calendar management across key platforms
- Coordinate creative assets, captions, community responses, approvals, and timelines for social campaigns
- Monitor social channels and help track engagement, sentiment, insights, trends, and community feedback, reporting out and escalating as needed
- Assist with influencer contracts, outreach coordination, content deliverables, and campaign tracking
- Keep day-to-day marketing initiatives running smoothly, proactively managing timelines, task tracking, meeting notes, and follow-up actions
- Confidence taking community calls and managing community inbox
- Help improve social media processes, workflows, and documentation
- Coordinate assets and communication between various stakeholders including customers, internal teams, agencies, and external partners
- Research new and emerging social features and platforms and stay ahead of trends in visual storytelling
- Ensure compliance with FTC guidelines, brand safety standards, and regulatory
- Anticipate the needs of the market by staying on top of industry research and understanding clinical trends, market access, and customer insights
- Drive brand awareness and increase positive brand sentiment through social media and community engagement
- Responsible for acquiring MLR approval for projects
- Opportunity to support special projects and activations
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- Additional employee wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
