Marketing Specialist

Johnson Controls•West Palm Beach, FL

1d•$68,000 - $93,000

About The Position

At Sensormatic Solutions, part of Johnson Controls, we’re redefining the retail experience through data-driven insights, cutting-edge technology, and connected solutions. From loss prevention and inventory intelligence to shopper engagement and traffic analytics, we empower retailers to operate smarter and deliver exceptional customer experiences. Joining our team means being part of a global, innovation-driven organization where your work directly impacts the future of retail. We offer a collaborative culture, opportunities for growth, and the ability to work with some of the world’s leading brands while advancing your marketing career in a fast-paced, high-impact environment. As a Marketing Specialist, you will support the development and execution of integrated B2B marketing strategies that drive revenue growth, demand generation, and market share expansion across North America. You will collaborate closely with sales, product marketing, digital marketing, and global teams to execute campaigns, build brand awareness, and support account-based marketing (ABM) initiatives. This role is ideal for a data-driven, creative marketer who thrives in a cross-functional environment and has a passion for retail technology, digital marketing, and campaign optimization. Reporting to the Director of Marketing, this role provides operational support and coordinates requests to maintain smooth team operations, while also leading the Americas marketing team in campaign reporting and budget monitoring.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or related field
4+ years of B2B marketing experience, preferably within a large corporate or global organization
Proven experience in digital marketing, demand generation, and campaign execution
Experience using Salesforce, Pardot, or similar marketing automation tools
Strong ability to create compelling marketing content (internal and external communications)
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Strong analytical mindset with experience in campaign reporting and performance optimization
Excellent project management and multitasking skills in fast-paced environments
Strong verbal and written communication skills
Ability to collaborate effectively across cross-functional teams and leadership levels
Self-starter with a results-driven mindset and strong attention to detail

Nice To Haves

Experience in retail, retail technology, or SaaS environments
Hands-on experience with account-based marketing (ABM) strategies
Familiarity with Adobe Creative Suite (Photoshop or similar tools)
Experience supporting sales teams with marketing collateral and custom presentations
Knowledge of SEO, content marketing, and lead generation best practices

Responsibilities

Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics
Develop and implement North America digital marketing strategies, including account-based marketing (ABM) programs
Support global product launches while localizing campaigns for regional market needs
Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials)
Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation
Partner with sales and account teams to align marketing strategies with pipeline and revenue goals
Plan and execute marketing events including trade shows, customer events, and webinars
Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies
Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly
Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance
Manage agency and vendor relationships to support campaign execution
Track, monitor, and report on marketing budgets and campaign performance for the Americas region
Develop sales enablement materials such as presentations, collateral, and account-specific assets
Partner with sales to support prospecting, pipeline growth, and account targeting strategies
Execute account-based marketing campaigns to drive engagement with key enterprise clients