Marketing Specialist - Agriculture Group

IDEX•Crawfordsville, NE

12d•Onsite

About The Position

The Marketing Specialist is responsible for planning, development, and execution of programs to drive awareness, engagement, and sales. This position reports directly to the Marketing Communication Manager and is located at the Crawfordsville, IN location. Travel will be limited to approximately 10-30%.

Requirements

Experience in customer service, marketing, product management, or sales
Experience coordinating details of large events
Exceptional written and verbal communication skills and ability to collaborate with a wide range of employees and customers.
Ability to analyze market trends, consumer behavior, and campaign performance to make data-driven decisions.
Innovative thinking to develop engaging marketing strategies and campaigns.
Familiarity with digital marketing tools, social media platforms, and analytics software to effectively execute campaigns.
Proficiency with Microsoft tools (Excel, PowerPoint, Word, Outlook).
Creativity to craft compelling messages and engaging content.

Responsibilities

Develop, implement, and track marketing programs & communication tools including: Marketing collateral such as product manuals, advertisements, brochures, sales sheets & flyers
Website and web shop content including product descriptions, photos, videos, distributor locator, and technical documents
Social media content supported by maintaining calendar of posts, audience engagement, performance analytics, and monitoring trends
Internal and external communication such as email campaigns
Additional content as assigned by Marketing Communication Manager
Analyze and report on performance and efficiency of marketing campaigns and strategies
Design, produce and maintain Banjo and KZValve’s annual product catalog, ensuring alignment with brand standards
Foster and enforce appropriate brand messaging, visual identity, and guidelines across all communication platforms
Coordinate all activities for trade show exhibitions including arranging appropriate booth staffing and managing trade booth logistics
Support product marketing initiatives, including messaging development, promotional campaigns and product positioning strategies
Write, proofread and edit creative and technical content across different mediums
Conduct market research and analyze trends to identify new market opportunities
Work with external vendors and agencies to execute marketing programs
Create PowerPoint presentations and other sales tools
Optimize the CRM platform to support lead generation, customer segmentation and campaign performance tracking
Analyze CRM data to identify customer trends and opportunities for targeted marketing strategies