Marketing Specialist

AmeriLife•Remote, PA, UT

About The Position

This position is responsible for managing projects to ensure efficient and effective project management and development of marketing materials that help to support business objectives. Responsible for serving as designated marketing partner to assigned Crump business units and developing/owning annual marketing plans and strategies and creating associated marketing materials. Performs administrative-type duties as required.

Requirements

Effective interpersonal and written communication skills
Ability to provide excellent customer service to both internal and external customers
Effective time management skills
Ability to prioritize and accomplish multiple tasks simultaneously
Capable of working independently as well as in a team environment
Ability to work in a self-directed fashion
Experience with PCs in a Windows environment
Demonstrated proficiency in basic computer applications such as Microsoft Office software products
Ability to analyze problems and develop solutions
Ability to communicate with individuals at all levels of the organization
Bachelor's degree in marketing or communications or equivalent education, training and work-related experience
Two years of experience in a Marketing role
Proven project management experience
Ability to build relationships with teammates, internal and external clients and vendors
Understanding of design capabilities, as well as online content presentation options
Experience with marketing and communications best practices, such as social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meeting and events
Strong writing, editing and proofreading skills including knowledge of and adherence to AP Style Guidelines
Basic understanding of the life insurance industry, including ability to explain basic industry terms
Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver)
Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development
Ability and willingness to host virtual events using selected company software, including Webex and providing creative ideas on using the tools within Webex to increase interaction and attendee engagement

Nice To Haves

Experience with Marketo
Experience with Microsoft Dynamics
Prior Marketing experience in the Insurance industry
Knowledge of Crump, its carriers, business partners, and affiliates

Responsibilities

Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders.
Develops marketing plan working with business unit leaders and marketing management.
Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests & incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations.
Proofreads and edits copy prior to submission for final approval.
Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements.
May assist in the design and execution of custom surveys to assess campaign effectiveness
Perform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails.