Marketing Specialist

AAR Corp • Cadillac, MI

10d • Onsite

About The Position

Performs a variety of administrative and technical assignments related to the marketing of the Company's products and services.

Requirements

• Has a 4 year degree in Marketing or related business field.
• Minimum of 3 years sales/marketing experience.
• Proficient with Microsoft Office programs.
• Proficient with Adobe Creative Suite.
• Proficient with Photoshop.
• Proficient with Quark.
• Broad technical and analytical business skills.
• Excellent college level writing and speaking skills.
• In depth understanding of business functions.
• Organization
• Communication
• Initiative
• Problem Solving
• Critical Thinking
• Social Perceptiveness
• Service Orientation
• Fluency of Ideas
• Persuasion
• Time Management
• Computer Skills

Nice To Haves

• Proven capability in technical sales and marketing.

Responsibilities

• Participates in the development and implementation of the marketing strategy and plan for the business.
• Conducts market research, performs competitive analysis, maintains competitive matrix, monitors trends and provides input to market analyses.
• Prepares reports and metrics based upon sales and marketing activities and goals.
• Participates in the formulation, coordination and implementation of demand creation, with other sales and marketing team members.
• Researches advertising opportunities within trade publications and web portals.
• Develops advertising plan for execution of advertising budget.
• Places media buys with appropriate trade pubs and web portals.
• Develops, designs and distributes ads and company/product profiles.
• Drafts press releases in coordination with corporate communications and submits to media contacts.
• Designs and updates graphics, displays and literature for trade shows and road shows; assists with trade show and road show coordination.
• Assists with capture management activities including researching opportunities (via Fed Biz Ops, ePipeline, etc.).
• Supporting proposal writer with packaging and graphics, and contributing to reports and metrics.
• Consults with product development personnel on product specifications, including product descriptions, weights and dimensions, applications, certifications, etc.
• Coordinates the preparation and continual updating of marketing materials (e.g., brochures, catalogs, presentations, product slicks, flyers, and product photos).
• Works with corporate communications to keep website up to date.
• Performs such individual assignments as supervisors and superiors may direct; ensures adequate and continuous controls are exercised over all assigned activities affecting quality; establishes and maintains effective work relationships within the department, the Corporation and the community; and maintains the professional competence, knowledge and skill necessary for the satisfactory performance of all assigned responsibilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level