Marketing Specialist

Trulieve • Rockville, MD

3d • Remote

About The Position

Join Trulieve – Where Passion Meets Purpose If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction. If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or a related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Effective communicator with the ability to present insights clearly and concisely.
• Collaborative team player with the ability to work cross-functionally across departments.
• High attention to detail and commitment to accuracy.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization or project management tools is a plus.
• Must be at least 21 years of age.
• Must possess a valid driver’s license and a clear driving record.
• Must be able to pass all required background checks and screenings.
• Ability to work flexible hours, including occasional evenings, weekends, and holidays as business needs require.
• Demonstrates professionalism, integrity, and a strong work ethic.
• Self-motivated, proactive, and eager to learn.

Nice To Haves

• Cannabis experience a strong plus.

Responsibilities

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.
• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.
• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.
• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.
• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.
• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.
• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.
• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.
• Track and report on brand partner performance, including promotional participation and ROI.
• Assist in ensuring brand standards and messaging are executed consistently across channels.
• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.
• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.
• Support the development of regular customer insight reporting for marketing and cross-functional teams.
• Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.
• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.
• Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.
• Assist in gathering and organizing campaign assets, timelines, and deliverables.
• Support marketing activations, events, and key business moments as needed.
• Maintain organized documentation of reports, insights, and campaign performance.
• Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
• Ensure compliance with all company policies, procedures, and regulatory requirements.
• Represent the brand in a professional and positive manner.

Benefits

• A comprehensive benefits package including paid time off is offered with this position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level