Marketing Specialist

Biotage•Charlotte, NC

12h•Hybrid

About The Position

The Marketing Specialist at Biotage plays a critical role in driving digital demand generation and supporting the company’s broader marketing strategy. This position is primarily responsible for planning, executing, and optimizing digital marketing programs, with a secondary focus on supporting tradeshows and field events. The Marketing Specialist works closely with Market Segment Managers, global marketing and sales team to plan, execute, and optimize digital initiatives that generate leads, enhance brand visibility, and support revenue growth, while ensuring all activities align with the North America marketing budget and demand generation goals.

Requirements

Bachelor’s or master’s degree in marketing or a related field, or 1–4 years of experience in a marketing role supporting direct marketing, segmentation, market research, campaign execution, and reporting.
Demonstrated experience executing integrated marketing campaigns using a mix of tactics, including digital marketing, email pushes, tradeshows, and online customer events.
Strong understanding of social media platforms, digital engagement strategies, and marketing automation tools.
Proficiency in online marketing strategies and channels, with in depth knowledge of SEO best practices.
Hands on experience planning, creating, and scheduling social media content, including copywriting and coordinating creative assets.
Ability to manage multiple projects simultaneously, prioritize effectively, and meet internal deadlines.
Experience using graphic design tools such as Adobe Photoshop, Canva, InDesign, or Illustrator.
Proficiency with Salesforce, HubSpot, Google Analytics, and other web analytics or marketing tech platforms.

Nice To Haves

Experience supporting or coordinating events and exhibits, including inventory tracking, packaging, shipping, logistics, and travel coordination.

Responsibilities

Partnering with Market Segment Managers, global marketing teams and sales to align lead generation efforts and strengthen conversion strategies.
Building automated marketing campaigns for lead nurturing and conversion, driven by user segmentation.
Developing and executing email marketing programs, including segmentation, A/B testing, deployment, and ongoing optimization.
Segmenting target audiences, maintaining data hygiene, and analyzing campaign performance to refine targeting and messaging strategies.
Managing digital advertising, promotions, retargeting, and outbound marketing programs.
Tracking and reporting on key campaign metrics, using insights to improve conversion rates and maximize ROI.
Monitoring and managing CRM integrations, ensuring data accuracy, and maintaining high quality, actionable marketing data.
Overseeing lead scoring processes and ensuring timely handoff of qualified leads to the sales team.
Coordinating and producing webinars, virtual events, and other digital field marketing activities.
Managing social media scheduling, content distribution, and audience engagement.
Identifying and resolving issues related to campaign execution, integrations, tracking, or marketing technology performance.
Participating in scheduled packing days at the office or warehouse and assisting with inventory, labeling, and preparation of materials for shipment.
Coordinating logistics, documentation, and digital assets related to event preparation and marketing.
Supporting post event activities, including lead processing, follow up coordination, and performance reporting.