Marketing Specialist - Exit Factor

United Franchise Group • West Palm Beach, FL

13h • Onsite

About The Position

UFG, Inc. is seeking a full-time Marketing Specialist for its Exit Factor brand, a business consulting service that helps owners increase company value and prepare for successful exits. United Franchise Group (UFG) is a family-owned business with over 40 years in franchising and 1,800+ franchisees worldwide, known for innovation, collaboration, and career growth. The role is based in West Palm Beach, FL, offering a casual work environment with a team of smart, motivated, innovative, and fun people. This position is an opportunity to build a career in the globally expanding franchise industry, contributing meaningfully within a supportive environment that provides hands-on training and development.

Requirements

• Bachelor's degree or equivalent experience
• 3-5 years' experience in marketing
• Excellent written and verbal communication skills
• Ability to manage multiple priorities
• Knowledge of all social networking platforms and email marketing tools
• Strong knowledge of CRM management, campaign execution, lead generation, tracking KPI's
• CRM experience is required

Nice To Haves

• Experience with website management, SEO strategy, email marketing, and marketing automation platforms is strongly preferred.
• HubSpot experience preferred.
• Comfortable analyzing campaign results, identifying opportunities for improvement, and making data-driven marketing recommendations.

Responsibilities

• Support franchisees in executing marketing campaigns.
• Ensure consistent brand voice across all channels.
• Assist in planning and tracking national/local campaigns.
• Create content for social media, blogs, and websites.
• Develop marketing materials for franchisees.
• Coordinate with vendors and partners for initiatives.
• Assist in planning brand events and sponsorships.
• Track marketing performance and suggest improvements.
• Train franchisees on marketing best practices.
• Ensure marketing compliance with brand guidelines.

Benefits

• Competitive compensation
• Comprehensive training to hone your skills at our headquarters
• Medical, Dental, Vision, and Life insurance coverage
• Short- and Long-term disability insurance
• Generous time off and paid Holidays
• 401(k) plan with company match
• Employee Development Programs
• Social gatherings and team building activities
• Gym amenities
• Leadership workshops for personal development
• Recognition for our top performers
• Philanthropy – a chance to give back to the community

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees