Marketing Specialist
COST of Wisconsin, Inc.•Jackson, WI
•Hybrid
About The Position
COST is a themed construction company that builds dreams for zoos, theme parks, attractions, and experiential spaces. We are seeking a Marketing Specialist who will own the marketing function, providing full creative range and autonomy. This is a hands-on role where you will be the creative engine, responsible for telling our story, showcasing projects, supporting sales, and growing the brand. You will collaborate closely with leadership and sales, taking initiative and ownership to bring ideas to life.
Requirements
- Bachelor’s degree in marketing, communications, graphic design, business, or related field
- 3 or more years of hands‑on marketing experience including project management
- Strong writing, visual, and design skills with exceptional attention to detail
- Experience owning projects end‑to‑end—not just assisting
- Proficient in Microsoft Office, social media and email marketing tools
- Ideally also Adobe Creative Suite and CMS platforms
- Very organized, self‑directed, and comfortable juggling priorities
Nice To Haves
- Experience in construction, architecture, engineering, or professional services
- Experience with themed environments, attractions, entertainment, or experiential brands
- Photography, video editing, or basic data analytics skills
- Trade show or proposal/RFP experience
Responsibilities
- Own and execute the company’s overall marketing strategy
- Shape and protect the brand’s look, voice, and personality across all channels
- Develop compelling messaging that brings our themed projects to life
- Create content for websites, ads, email campaigns, newsletters, internal communications, and social media
- Tell visual stories using photography, video, graphics, and copy
- Highlight projects, behind‑the‑scenes work, and client successes
- Create and maintain sales and business development materials
- Support proposals and RFPs with consistent documents, and strong visuals, graphics, and messaging
- Partner closely with the sales team to help win new projects
- Plan and support trade shows, client events, and industry conferences
- Help with booth design, signage, and promotional materials
- Represent the brand professionally and enthusiastically
- Manage website content, SEO, email marketing, and social channels
- Track engagement, campaign performance, and basic analytics
- Continuously refine what works and experiment with new ideas
- Coordinate marketing efforts with external partners, overseeing and guiding projects from concept through execution
Benefits
- Creative freedom and real ownership
- Opportunity to market projects that people travel to see
- Unique projects that are not cookie-cutter
- See ideas turn into physical, immersive spaces
- Work with passionate builders, designers, and creative team members
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
