Marketing Specialist

Marion Co Public Library•Indianapolis, IN

12h•Onsite

About The Position

Develops, coordinates, and executes integrated marketing campaigns that support advancing institutional strategic plan goals and objectives. Drafts marketing plans and campaign briefs outlining objectives, audiences, messaging, tactics, timelines, and evaluation metrics. Serves as project lead for some marketing initiatives, coordinating timelines and deliverables, collaborating with other teammates, approvals, and communication among internal departments and external vendors. Facilitates intake meetings and other communication with stakeholders to help formulate effective marketing plans. As assigned, writes and/or edits compelling marketing messages for digital, print, email, web, social media, signage, advertising, speeches, and promotional materials while maintaining brand messages, brand voice, and editorial standards. Leverages the institutional and team editorial calendar and campaign schedule. Assists with advertising campaigns as assigned. Occasionally staffs library events to capture content or coordinate staff and/or freelancers or represent the department for handling other marketing responsibilities. Able to work occasional evenings and weekends in support of library programs and special events. Able to cope with daily job-related stress. Maintains confidentiality in administrative matters.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or related field; or equivalent combination of education and professional marketing experience.
Two years of experience in marketing, communications, media, PR agency, or related field.
Demonstrated experience managing multiple marketing projects simultaneously.
Strong writing, editing, and proofreading skills.
Experience developing marketing campaigns across multiple channels.
Knowledge of current marketing trends and best practices.
Experience with Microsoft Office.
Strong organizational, collaboration, and interpersonal skills.
A valid driver’s license.

Nice To Haves

Adobe Creative Suite
Email marketing platforms.
Website content management systems (CMS)
Paid advertising
Social media management
Photo and video fundamentals
Public library, nonprofit, or education marketing

Responsibilities

Develops, coordinates, and executes integrated marketing campaigns that support advancing institutional strategic plan goals and objectives.
Drafts marketing plans and campaign briefs outlining objectives, audiences, messaging, tactics, timelines, and evaluation metrics.
Serves as project lead for some marketing initiatives, coordinating timelines and deliverables, collaborating with other teammates, approvals, and communication among internal departments and external vendors.
Facilitates intake meetings and other communication with stakeholders to help formulate effective marketing plans.
Writes and/or edits compelling marketing messages for digital, print, email, web, social media, signage, advertising, speeches, and promotional materials while maintaining brand messages, brand voice, and editorial standards.
Leverages the institutional and team editorial calendar and campaign schedule.
Assists with advertising campaigns as assigned.
Occasionally staffs library events to capture content or coordinate staff and/or freelancers or represent the department for handling other marketing responsibilities.
Able to work occasional evenings and weekends in support of library programs and special events.
Able to cope with daily job-related stress.
Maintains confidentiality in administrative matters.