Marketing Specialist

American 1 Credit Union•Jackson, MI

12d

About The Position

The Marketing Specialist plays a key role in supporting the credit union’s mission by helping to attract and engage members through meaningful, brand‑aligned marketing initiatives. This position assists in developing and implementing marketing strategies, creating and managing digital content, coordinating promotional materials, and enhancing community presence. Additionally, the Marketing Specialist supports cross‑departmental efforts by providing research, analytics, and creative insights that strengthen brand visibility and member engagement across all channels.

Requirements

High school diploma or GED required
Excellent verbal and written communication skills
Working knowledge of PC applications such as Microsoft Office
Familiarity with social media platforms, content management systems, and basic design tools
Ability to work independently and collaboratively within a team
Strong organizational skills and the ability to manage multiple projects simultaneously
Demonstrated ability to gather, review, and summarize marketing or engagement data
Ability to clearly articulate ideas, take initiative, and find solutions to challenges

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Experience in community engagement or brand promotion is a plus
Knowledge of credit union products, services, and policies preferred but not required

Responsibilities

Align all marketing efforts with the credit union’s mission of creating financial wellness in our community through everyday banking.
Assist in developing and executing marketing strategies designed to attract new members, promote products and services, and elevate brand awareness.
Create, manage, and optimize content for social media, the credit union website, and digital communications while ensuring brand consistency.
Conduct research on member needs, trends, and competitive activity to support strategic decision-making and campaign planning.
Work closely with the design team to produce promotional materials, digital graphics, and print collateral aligned with campaign objectives.
Organize and participate in community events, sponsorships, and outreach initiatives that enhance visibility and strengthen relationships.
Monitor and analyze the performance of marketing campaigns and initiatives, preparing insights to inform future strategy and improve overall effectiveness.
Effective development and delivery of digital content across platforms
Strong support for campaigns aimed at new member acquisition
Timely production and coordination of marketing collateral
High-quality representation of the credit union at community events
Accurate reporting and insights on marketing campaign performance
Collaboration with internal teams to support brand consistency and engagement