Marketing Specialist

High Companies • East Cocalico Township, PA

4d • Onsite

About The Position

At High Concrete, we don’t just pour concrete, we shape skylines and bring bold
visions to life. With more than 75 years of experience and nearly five decades
as a precast leader, we’ve become a trusted partner for architects, engineers,
and builders nationwide. As the nation’s largest producer of precast concrete
parking structures and a leader in architectural and structural wall panels, we
deliver the strength, precision, and support that complex projects demand.

From stadiums and schools to warehouses and cultural landmarks, our work stands
tall — in every sense of the word.

Ready to build a career that’s as solid as our structures? Join High Concrete in
Denver, PA, where your future is built to last.

We are actively searching for a Marketing Specialist to join our Marketing team
at High Concrete! The Marketing Specialist supports High Concrete's growth by
executing marketing strategies that enhance brand awareness and drive engagement
across key industries such as healthcare, education, and hospitality. This role
is responsible for developing and managing content, coordinating campaigns,
supporting sales enablement efforts, and analyzing performance metrics to
optimize outreach. The Marketing Specialist works closely with both the
Marketing and Sales teams to ensure consistent messaging, effective lead
generation, and alignment with business objectives.

This is a 1st shift position in-office position.

Requirements

• Bachelor’s degree in marketing, business, or a related field or equivalent hands-on experience.
• 2+ years of marketing experience (agency or in-house).
• Excellent communicator with strong interpersonal skills.
• Proven content creator, from social posts to email campaigns to print collateral.
• Agile and adaptable, able to pivot based on team priorities.
• Customer-focused with a results-driven mindset.
• Naturally curious and always learning, testing, iterating, and improving.
• Valid driver’s license required (occasional travel required).
• Microsoft Office Suite software experience including Word, Excel, PowerPoint

Nice To Haves

• SEO and digital strategy expertise.
• Social media savvy, especially LinkedIn.
• Email marketing experience (ActiveCampaign, Mailchimp, HubSpot, etc.).
• Brand management and storytelling skills.
• Website management (WordPress or similar platforms).
• Familiarity with Google Analytics and other tracking tools.
• Experience with paid media (Google Ads, LinkedIn Ads).
• Content creation abilities for both digital and print media

Responsibilities

• Assists with crafting and implementing a compelling brand strategy that shapes our brand and resonates across industries.
• Designs and develops marketing collateral that turns heads and drives action.
• Grows social presence by building and managing engaging social media campaigns that sparknconversation and build community.
• Drives traffic and visibility through SEO, PPC, and smart listing management to boost digital footprint.
• Gathers and communicates client feedback to build trust and credibility.
• Delivers smart email campaigns by planning, writing, and executing email marketing that informs, inspires, and converts.
• Leads tradeshow strategy through research, coordination, and execution of standout tradeshow experiences across the U.S.
• Optimizes with data analyzing marketing data and campaign performance reports to identify trends, refine strategies, and maximize ROI.
• Promotes the High Company’s brand by representing and supporting the values of the High Philosophy while enhancing the company’s image.
• Take on special projects and creative challenges as they arise.

Benefits

• Excellent benefits including medical, dental and vision available for full-time coworkers. Vacation is offered to regular full-time coworkers and is earned annually on your anniversary date. You may carry over a portion of your hours into the next anniversary year.
• 401(k) Retirement Plan with a company match.
• Tuition Assistance with 100 percent reimbursement for approved courses and degree programs which are job related and approved in advance by your supervisor.
• Employee Assistance Program provides professional, confidential assistance for any type of personal issue you or your eligible dependents are experiencing.
• High Family Foundation Scholarship is awarded annually to the children of High co-workers working at least 1,000 hours per year and employed for at least two years. Recipients are awarded $5,000 for each year they are enrolled in a two- or four-year accredited degree program.
• Good Measure Award is presented periodically to an individual or team from each of the High companies who exemplifies The High Philosophy and who has gone above and beyond normal job responsibilities to provide "Good Measure."
• High Health & Wellness Center

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees