Marketing Specialist

Heritage Grocers Group • Itasca, IL

8d • $65 - $73

About The Position

The Marketing Specialist is responsible for developing and executing innovative, data-driven marketing campaigns that elevate our brand, drive customer engagement, and promote sales across our grocery retail footprint. As an exempt-level position, the role requires independent decision-making, creative strategy, and cross-functional leadership to ensure campaigns deliver measurable impact across channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 4+ years of marketing experience, with a strong background in campaign strategy and execution
• Proficiency with marketing analytics, CRM platforms, and creative tools (e.g., HubSpot, Salesforce, Google Analytics, Adobe Creative Suite)
• Strong communication skills with the ability to present ideas clearly and persuasively
• Highly organized and capable of managing multiple deadlines and priorities

Nice To Haves

• Experience working within retail, grocery, or FMCG sectors highly preferred
• Knowledge of shopper marketing or omnichannel retail strategy
• Experience supporting loyalty, mobile app, or customer engagement campaigns
• Familiarity with regional consumer demographics and cultural nuances
• Bilingual in English and Spanish, a plus.

Responsibilities

• Manage day-to-day operations across all social media channels, community engagement, and the strategic scheduling of posts to ensure a consistent brand voice.
• Monitor digital trends and social conversations to source and curate shareable content that aligns with brand values, focuses on business goals, and resonates with the target demographic.
• Design and launch integrated marketing campaigns (digital, in-store, email, print, social) to support seasonal promotions, product launches, loyalty programs, and brand initiatives
• Collaborate with merchandising, creative, and operations teams to align messaging and visual assets with business goals
• Develop campaign strategy based on customer insights, market trends, and competitive intelligence
• Monitor and optimize campaign performance metrics, including CTRs, ROI, and customer acquisition/retention
• Manage agency relationships and oversee the production of media assets and collateral
• Create post-campaign reports with actionable insights and recommendations for future initiatives
• Support brand consistency across all customer touchpoints and ensure adherence to compliance guidelines
• Other duties as assigned.

Benefits

• The Company offers competitive medical, dental, vision, and supplemental benefits to its team members.
• Team Members are also able to participate in the company's 401k plan that includes a safe harbor match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level