Marketing Specialist (Only on W2)

Performix•Rochester, MN

1d•Remote

About The Position

The Marketing Specialist will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance client mission, strategic plan and business objectives. The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling. May involve competitive landscape assessments and recommendations. Represents client internally and externally. Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance client mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

Requirements

Broad based knowledge of marketing strategies.
Strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills.
Proven execution ability, including digital marketing experience preferred.
Ability to work effectively in a consensus-style and collaborative environment.
Comfortable in a fast-paced and changing environment.
Ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
Ability to work independently and collaboratively to prioritize and drive forward multiple projects.
High personal motivation supporting a strong work ethic, flexibility, and creativity.
May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
Has a positive influence on others.
Demonstrated skill in project management and agile‑influenced practices is required.
Proficiency with standard business and collaboration tools, including the Microsoft 365 suite, AI tools and project management tools (such as Workfront or similar), is key.
Bachelor's degree with strong academic performance in a related field (liberal arts, business, marketing, healthcare, or similar).
3 years professional experience in a relevant field.
DIGITAL MARKETING
AGILE PDM
PROJECT MANAGEMENT
English language proficiency (Read, Write)

Nice To Haves

Digital marketing experience preferred.
Experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
Agency experience supporting or coordinating project teams, including video production activities with creative teams, vendors, or production partners, is preferred.
Previous remote experience is preferred.

Responsibilities

Provide strategic marketing consultation and guidance to clients.
Partner with Marketing Manager and/or Director to build marketing plans.
Drive, implement, monitor, and measure results of marketing activities.
Engage in strategic evaluation and tactical execution of marketing activities (advertising, collateral development, digital marketing, content creation/assessment, event management/sponsorship).
Conduct competitive landscape assessments and provide recommendations.
Represent client internally and externally.
Manage projects through the entire project life cycle.
Build and improve positive relationships with colleagues, leaders, and experts.
Drive functional strategies forward independently.
Build credibility with peers and internal stakeholders.
Assess opportunities for improvements and adapt to change.