Marketing Specialist
About The Position
TrellisWare, a worldwide leader in wireless communications systems, is seeking a Marketing Specialist to join their Marketing Communications team. This role supports the execution of marketing initiatives including trade shows, events, collateral coordination, and assisting with corporate marketing and public relations campaigns. The specialist will manage all aspects of event planning, execution, budget tracking, and follow-up, and will utilize Salesforce for lead tracking. The position emphasizes collaboration, self-improvement, and contributing to TrellisWare's core values of delivering excellence, pushing boundaries, and empowering people.
Requirements
- Bachelor's degree in business, marketing, communications, or related field of study required.
- At least 5 years of relevant marketing and/or communications experience.
- Highly motivated person who is not afraid to take initiative.
- Proficient in Microsoft Office and Adobe Creative Suite.
- Hands-on experience with tools such as Salesforce and MailChimp.
- Must be detail oriented, as well as being able to handle and track multiple projects and deliverables associated with shows and events.
- Ability to travel 20% of the time.
- Excellent verbal & written communication skills.
- Must have demonstrated experience with the following: Trade show and event planning (minimum 1-3 years of experience).
- Using detailed systems to track tradeshows, conferences, and events.
- Must have superior organization skills, a keen attention to detail, and ability to drive cross-functional projects.
- Strong collaborative drive and interpersonal skills.
- Strong initiative, proactive work ethic and prioritization skills.
- Trustable judgement and analytical problem-solving skills.
- Effective execution and decision making.
- Champion of change and promotes innovation.
- Strong written and verbal communication skills.
- U.S. Citizenship or Permanent Residency.
Responsibilities
- Planning and execution of all aspects of external trade shows, conferences, and events, as well as with internal company events as needed. Includes coordinating logistics with show/event organizers, completion of required forms/contracts, staffing, booth layout, giveaways, shipping of trade show supplies, and tracking of sales leads (compilations and outbound follow up).
- Support annual trade show budget planning, as well as monthly tracking for trade show and event expenses. Includes researching tradeshows/events, estimating cost to exhibit/participate, and helping to define the yearly plan to be approved and executed.
- Maintain and update tradeshow and events calendar internally and on company web site using WordPress.
- Support planning of marketing campaigns and execution using Salesforce campaign marketing tools, including tracking.
- Support the Marcom department in logistics coordination and production of marketing collateral (such as brochures and data sheets), inventory management, and outside printing required for trade shows/events/campaigns.
- Proactively collaborate with Business Development, Engineering, Operations, and People and Culture teams to ensure project completion with technical accuracy and current business messaging.
- Develops relationships with team members built on trust and respect.
- Perform other duties as assigned.
Benefits
- Pays competitively according to the market in an individual's geographic location, in addition to their qualifications and experience.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
