Marketing Specialist
Metrologic DCS•Wixom, MI
•Hybrid
About The Position
Metrologic DCS, part of the Sandvik Group, is a recognized global leader in 3D industrial metrology and quality intelligence. We design innovative software solutions and services that enable manufacturers to master inspection and manufacturing challenges and accelerate their digital transformation. Our solutions help customers improve product quality, increase efficiency, and drive productivity across global production environments, while reducing quality-related costs and enhancing overall performance.
Requirements
- Experience in B2B field marketing and sales enablement
- Strong alignment and collaboration with sales teams
- Hands-on experience with campaign execution, webinars, and trade shows
- Strong US English writing and editing capabilities
- Ability to adapt global messaging to US market needs and expectations
- Strong coordination between local sales teams and global marketing
- Clear communication and stakeholder management in a matrix organization
- Ability to manage budgets and execute against defined action plans
- Ability to operate both locally and within an international team
- Balance supporting sales needs while promoting the global marketing strategy
- Execution-driven, autonomous, and reliable
- Business-minded with the ability to prioritize based on impact
- Curious and interested in company and market challenges
- Strong verbal communication skills to support sales teams in delivering webinars
- Strong written communication for websites, social media, and press content
- Minimum of 3 years of experience within an international marketing team
- Experience in B2B field marketing and sales enablement preferred
- Bachelor’s degree in Marketing or related field
Nice To Haves
- Project management tools (Excel, Microsoft Teams, Google Workspace / Microsoft 365)
- Social media scheduling tools (such as Agorapulse or similar)
- LinkedIn and YouTube content management
- CMS platforms such as WordPress
- Basic graphic design tools such as Canva
Responsibilities
- Be the primary operational point of contact between local sales teams and global marketing communications
- Support sales and regional events such as webinars and trade shows
- Support global and local marketing content creation
- Support global lead generation strategy
- Provide feedback to headquarters on local customer behavior and market trends
- Participate in global reporting on marketing performance
- Ensure access to and deployment of sales enablement tools
- Coordinate event organization including trade shows and webinars
- Support development and execution of media and press plans for the US
- Identify, create, and write US customer case studies and success stories
- Support development of region-specific content
- Track and analyze marketing performance in the region
- Help coordinate worldwide events such as trade shows
- Contribute to global marketing and communications materials including web banners, social media content, articles, and live event content
- Participate in the global marketing and communications roadmap
- Act as a primary reviewer for US English content quality and messaging
- Support global lead generation efforts by engaging US sales teams and ensuring proper use of tools (including webinar coaching and enablement)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
