Marketing Specialist

Virtual Benefits Administrator

5h•Remote

About The Position

We’re looking for a hands-on Marketing Specialist to support our Director of Marketing across core marketing initiatives, with a strong focus on content creation and campaign execution. This role is ideal for a marketer who sits at the intersection of content, design, and product — someone who enjoys shaping how our product is positioned, how our stories are told, and how campaigns come to life. You’ll play a key role in creating high-quality content that fuels campaigns, email programs, and sales enablement, while supporting social media, paid efforts, and light website updates. This position is well-suited for someone who loves turning ideas into polished, effective marketing assets, can execute across multiple channels, and uses data to continuously refine and improve results. You’ll work cross-functionally with teams across the organization and have room to grow deeper into creative direction or product marketing over time! ABOUT VBA CONNECTED BY MISSION. DRIVEN BY INNOVATION. AT VBA, OUR MISSION IS SIMPLE BUT POWERFUL: WE MAKE THE HEALTHCARE EXPERIENCE BETTER FOR EVERYONE. WE HELP CLIENTS SIMPLIFY COMPLEX OPERATIONS THROUGH FULLY INTEGRATED SOLUTIONS SPANNING CLAIMS AND BENEFITS ADMINISTRATION, REVENUE CYCLE MANAGEMENT, PROVIDER AND NETWORK MANAGEMENT, CARE COORDINATION, AND AUTOMATION TOOLS. OUR TECHNOLOGY—RANGING FROM VBAPI’S THOUSANDS OF INTEGRATION ENDPOINTS TO PREDICTIVE ANALYTICS, BRANDED PORTALS, MOBILE ACCESS, AND AI-POWERED AUTOMATION—DRIVES EFFICIENCY, ACCURACY, AND BETTER OUTCOMES FOR MILLIONS OF PEOPLE WHO RELY ON THEIR HEALTH BENEFITS EVERY DAY. WHAT SETS US APART IS NOT JUST OUR PLATFORM, BUT OUR PEOPLE-CENTERED CULTURE: WE BLEND INNOVATION WITH FLEXIBILITY, EMPOWERING EMPLOYEES TO DO MEANINGFUL WORK, STAY CONNECTED ACROSS 25+ STATES, AND THRIVE IN AN ENVIRONMENT WHERE PURPOSE, COLLABORATION, AND GROWTH FUEL EVERYTHING WE DO.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
2-5+ years of experience in marketing, preferably in the healthcare or SaaS industry
Proven ability to execute and optimize full-funnel marketing strategies that deliver measurable results
Strong visual and design sensibility, with the ability to concept and create polished marketing assets (Adobe Creative Suite experience preferred; portfolio or website required)
Strong analytical skills and experience leveraging metrics to optimize campaigns and drive performance
Strong proficiency in HubSpot, including campaign setup, reporting, and funnel tracking
Familiarity with tools like Google Analytics, Search Console, Ads Manager, and WordPress
Exceptional communication, project management, and organizational skills
Ability to manage multiple projects and priorities in a fast-paced environment

Responsibilities

Create high-quality written content including: Blog posts and long-form articles Guides, checklists, and downloadable assets Case studies and customer stories Email copy, campaign messaging, and marketing quotes
Repurpose content across channels (email, social, campaigns, sales enablement)
Track keywords for SEO/SEM/AEO purposes
Develop content concepts and creative approaches aligned to campaigns, product initiatives, and brand goals
Experiment with formats and storytelling styles to improve engagement and clarity
Maintain a consistent brand voice and messaging throughout
Help translate product capabilities into clear, compelling messaging and visual storytelling
Support feature launches, enhancements, and roadmap communication through content and campaigns
Collaborate with Product, Sales, and Client teams to understand user needs and pain points
Create narratives that connect product value to real customer outcomes
Contribute to positioning, use cases, and value propositions across personas
Build and execute email campaigns including: One-off email sends Lead nurturing and drip campaigns Campaign-based email sequences
Manage email workflows and automations in HubSpot
Optimize subject lines, CTAs, and content based on performance data
Support list segmentation and targeting strategies
Collaborate on campaign concepts, themes, and messaging
Help execute multi-channel campaigns across email, content, and social
Assist with campaign timelines, asset creation, and launch execution
Support sales enablement needs tied to campaigns
Assist with organic social media content creation and scheduling
Support paid social and digital advertising efforts (copy, creative coordination)
Repurpose content into social-friendly formats
Monitor performance and engagement trends
Track performance across content, email, and campaigns
Use data to inform recommendations and improvements
Report on key metrics such as engagement, conversions, and content performance
Make light content updates in WordPress
Add new content
Articles, Blogs, Videos, etc.