Marketing Specialist-Bilingual Mandarin

Novel Prep•Irvine, CA

52d•$60,000 - $70,000•Onsite

About The Position

We are seeking a creative and results-oriented Marketing Specialist to join our team. This role will be responsible for planning and creating digital marketing content across various platforms, developing marketing strategies, and managing our social media presence. The ideal candidate will have a background in digital marketing within the education industry and a strong understanding of social media trends. You will collaborate with internal teams to promote our school programs, student life, and events, ultimately aiming to increase brand awareness and student enrollment.

Requirements

Background in Digital Marketing within the education industry
Strong content planning and content creation skills
Experience with platforms such as Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video content
Previous work experience in the United States required
Strong English communication skills, with the ability to work directly with American teams
Creative, organized, and familiar with social media trends and audience engagement

Nice To Haves

Bilingual in Mandarin

Responsibilities

Plan and create digital marketing content for platforms including Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video channels
Develop marketing strategies and social media campaigns to increase brand awareness and student enrollment
Create engaging content related to school programs, student life, academics, and campus activities
Manage and maintain the school’s social media platforms and online presence
Collaborate with the admissions and school teams on promotional campaigns and events
Analyze social media performance and optimize content strategies accordingly
Support school events, Open House activities, and other marketing initiatives as needed