Specialist, Marketing

Belden Inc

4d•Onsite

About The Position

In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do. RUCKUS Networks is looking to add a Marketing Specialist based in United States. For the hard-working people in the world’s most demanding industries, “good enough” networking isn’t good enough. They need networks that meet their organization’s exacting needs. RUCKUS® builds and delivers purposeful networks that perform in the tough environments of the industries we serve. Together with our trusted go-to-market partners, we empower our customers to deliver exceptional experiences to the guests, students, residents, citizens, and employees who are counting on them. If you’re passionate about sales and building positive relationships, this is the role for you. How You'll Help Us Connect the World: At RUCKUS, we are constantly redefining connectivity to build a smarter, simpler, more connected world. We are a pioneer in the wireless infrastructure market, enabling carriers and enterprises to stay ahead of the exploding demand for high-bandwidth applications and services. Our RUCKUS technology redefines what’s possible in wireless network performance with flexibility, reliability, and affordability. This is a meaningful role responsible for driving revenue, growing market share, and developing strong Customer and Partner relationships and new business development.

Requirements

A bachelor’s degree, preferably in Communications, Marketing, Business or similar discipline
1-2+ years of professional experience in B2B marketing, with hands-on experience in event management, partner marketing and digital marketing.
Exceptional ability to turn technical topics into compelling business-level stories via strong intellectual curiosity – unique ideas to find local, market-relevant stories to tell about Ruckus-CommScope leadership
Strong operational and execution focus, driven by customer intimacy.
Excellent understanding of social media channels, content developments, metrics and tools
Experience with B2B Martech stack such as Marketo, Zoom, Tableau, Salesforce.com, etc.
Experience in campaign development and execution through multiple tactics.

Responsibilities

Implementing the full spectrum of marketing activities covering brand awareness, demand generation, digital, social, and channel marketing that are aligned to RUCKUS business and sales objectives for your assigned area of responsibility.
Takes the lead in the design, development and execution of integrated marketing plans and programs to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline.
Work closely with Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management, and other relevant stakeholders to project manage and implement marketing programs that are aligned to the business objectives.
Collaborate with Regional Comms & PR to jointly develop & implement agreed PR initiatives.
Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines.
Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives.
Manage effective utilization of budgets and its ROI including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome.
Collaborate with distribution/channel team, local distributors and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs (such as MDF) already in place
Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team
Responsible for lead and database management – in-line with the specified best practices and processes