Marketing Specialist

ASSA ABLOY•New Haven, CT

2d•Onsite

About The Position

The Marketing Specialist plays a vital support role on the Marketing team, contributing to the successful execution of product launches, marketing campaigns, and sales enablement initiatives for ASSA ABLOY’s commercial hardware brands, SARGENT and Corbin Russwin. This is a hands-on position designed for an individual who is highly organized, collaborative, and able to manage multiple tasks and deadlines in a dynamic environment. The Marketing Specialist will assist with a range of marketing responsibilities including content creation, digital and social updates, project coordination, documentation updates, vendor communication, and various ad hoc assignments to meet team objectives. This role will collaborate with our team and colleagues and sit 5 days/week onsite in our New Haven, CT, office.

Requirements

Bachelor’s Degree in Marketing, Communications, or a related field preferred
2–4 years of experience in a marketing or coordination role, ideally in a B2B or product marketing environment
Strong project management and organizational skills with the ability to handle multiple priorities
Excellent written and verbal communication skills
Experience working with Salesforce Marketing Cloud or a comparable email marketing platform strongly preferred
Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook) strongly perfered
Familiarity with Google Analytics, CMS tools, and social media platforms is a plus
Knowledge of Adobe Creative Suite and SEO/SEM best practices is a plus
Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment
Occasional travel may be required (up to 10%)

Responsibilities

Manage and send all outbound email communications, including product launches, promotions, newsletters, internal communications, and campaign-based messaging
Use Salesforce Marketing Cloud (or similar platform) to build, segment, schedule, and analyze email sends; monitor performance metrics such as open rates, click-throughs, and engagement
Support product launches by developing marketing collateral such as brochures, presentations, product photography, and sales communication materials
Draft and edit a variety of content including emails, blog posts, internal decks, and customer-facing messaging
Assist with website content management and basic updates using Adobe Experience Manager (AEM) platform
Support planning and scheduling of social media content across relevant channels
Monitor and report on digital performance using tools such as Google Analytics, SEM Rush, Hotjar and Salesforce
Coordinate with vendors including print and digital designers, photographers, videographers, and freelancer writers to produce marketing materials
Maintain and organize content within the digital asset management (DAM) system, ensuring accurate and timely updates
Assist with planning and execution of events, tradeshows, showroom displays, and sample shipments
Respond to various ad hoc requests and support special projects as assigned by the Marketing Manager
Ensure brand consistency and messaging alignment across all touchpoints