Marketing Specialist

Cosmetic Physician Partners • Montreal, QC

6d • Hybrid

About The Position

The Marketing Specialist leads marketing strategy and execution for a portfolio of clinics, owning planning, cross-channel deployment, performance reporting, and stakeholder communication. The Manager operates as the strategic lead for clinic growth by setting direction, driving accountability across internal specialists and agency partners, and acting as the senior marketing voice in front of clinic leadership. This role is based in Montreal and works across our US clinic portfolio.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 5+ years of marketing experience, including direct ownership of a brand, location, product line, or book of business with accountability for outcomes
• Demonstrated experience leading end-to-end marketing cycles from strategy through reporting, ideally across multiple business units or locations
• Strong analytical skills with a proven ability to translate KPIs and performance data into clear, prioritized recommendations
• Proficiency with email marketing platforms
• Experience leading designers, agencies, and cross-functional specialists, with the ability to produce clean creative briefs and hold partners to quality standards
• Excellent project management skills with the ability to manage concurrent plans, pipelines, and launch calendars across a portfolio
• Polished written and verbal communication skills, with proven comfort presenting to clinic owners, providers, and senior executives
• Track record of operating independently in ambiguous environments and driving outcomes without close supervision
• Ability to travel approximately 25% to US clinic locations
• Valid driver's license and valid passport with the ability to travel between Canada and the United States
• Availability to support occasional evening or weekend events

Nice To Haves

• Experience in medical aesthetics, dermatology, plastic surgery, beauty, luxury, wellness, or other premium consumer or service-based industries
• Multi-location, franchise, or multi-market marketing experience
• Experience managing marketing budgets and reporting on marketing ROI
• Familiarity with HIPAA-compliant marketing practices

Responsibilities

• Lead the monthly strategy cycle across a clinic portfolio, developing marketing objectives by analyzing revenue, channel performance, retention dynamics, and new customer growth.
• Translate clinic context (staffing, patient feedback, seasonality, market conditions) into prioritized decisions, producing a measurable objective, a clinic theme, 2–3 promotions, and an intentional channel plan with clear success criteria for each monthly plan.
• Report results by channel and initiative, interpret performance drivers, and translate findings into recommendations for the next cycle.
• Own ad objective, campaign timing, clinic approval, and asset direction for paid ads, directing the Media Specialist and Ad Strategist to deliver campaigns on brief and on time.
• Define goal, date, location, promo focus, and operational feasibility for events, partnering with the Event Specialist on execution and ensuring events ladder to monthly objectives.
• Set strategic direction for social media (objective, theme, promotions, events, launches, provider focus) for the Social Specialist, who owns calendar creation and execution.
• Lead Shopify launches and promo updates in partnership with the distribution center, Shopify agency, internal design team, and clinic, including writing treatment copy, securing approvals, briefing design, and delivering clean agency handoffs.
• Direct copy, briefs, approvals, and final delivery across ad hoc design projects, holding internal graphic design team to quality and timeline standards.
• Set portfolio-level SEO priorities based on clinic performance and surface them to the SEO Specialist for execution.
• Own end-to-end newsletter process: purpose, subject line, copy, CTA, assets, tracking, build (GoHighLevel), audience targeting, clinic approval, and scheduling.
• Lead monthly website updates including pop-ups, banners, provider bios, treatment pages, pricing, and shop links in partnership with the web agency, owning copy, design briefs, asset uploads, staging review, and clinic approval.
• Present monthly boards to clinic leadership, providers, marketing contacts, and senior internal stakeholders, summarizing execution, analyzing outcomes, recommending next actions, and presenting forward plans with executive-level clarity and confidence.

Benefits

• Experience the treatments yourself at our clinics (injectables, lasers, facials, wellness services, and more)
• Corporate discounts on the premium retail brands we carry in clinic

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level