Marketing Specialist

Niagara Casinos • Niagara, BC

2d • Onsite

About The Position

The Marketing Specialist is responsible to lead the planning, development and implementation of marketing strategies to achieve the organizational goals. Working with key stakeholders, they lead the development and management of advertising, media placements, sponsorship opportunities, and building new partnerships. Responsible to develop and manage new project initiatives from conceptualization to implementation.

Requirements

• University Degree or College diploma in Marketing, Business Administration, or equivalent
• Minimum 3 years of Marketing experience
• Knowledge of Microsoft Office suite (Word, Excel and PowerPoint)

Nice To Haves

• Experience working within, or managing, creative and media agencies preferred
• Attention to detail and exceptional project and time management, creative thinker, strong abilities to develop excellent consumer experiences
• Excellent written communication skills, Strong editing skills required
• Understanding of Adobe suite (InDesign, Illustrator, Photoshop) an asset

Responsibilities

• Lead the development of campaigns and marketing programs through clearly defined goals, objectives, targets, marketing mediums, creative direction and performance metrics
• Lead marketing initiatives through project management, KPIs, forecasting and delivering on ROI
• Consult with key stakeholders and program managers to develop and implement comprehensive programs and marketing plans that align with department plans
• Expertly lead internal and external teams by providing clear briefs and effective feedback, and inspiring partners to develop new and innovative assets to convey brand messages
• Build, develop and lead key partnerships, sponsorship, third-parties through prospecting, relationship building, reporting and presentations
• Tracking and analyzing the marketing budget to ensure that proper spend, forecasting, reconciling, and allocating of expenditures are aligned
• Conceptualizing and developing brand strategies, ensuring brand integrity and manage brand assets
• Flexibility to support a 24/7 operation

Benefits

• Niagara Casinos is committed to creating an accessible and inclusive environment by providing equal opportunity to candidates of all abilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree