Marketing Specialist

Stride, Inc.

2d•Remote

About The Position

About your Role: As a contract-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride’s portfolio of online schools. In this role, you will support our schools by collaborating with cross-functional teams—including creative, demand generation, web, analytics, email, product, organic social, enrollment, and external agencies—to deliver marketing programs with accuracy and consistency. This position provides exposure to a wide range of marketing channels and offers an opportunity to build foundational marketing skills while supporting Stride’s mission and enrollment goals. SUMMARY: The Marketing Specialist (Contract) supports the planning, development, and execution of marketing campaigns in support of Stride’s core business—our management of 70+ online schools. This role is execution-focused and designed to build core marketing capabilities through hands-on project support, coordination, and campaign execution. In this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. As Stride’s K–12 schools represent a strategic business priority, this role offers an early-career opportunity to gain experience in a collaborative, mission-driven marketing organization.

Requirements

1–2 years of professional or internship experience in marketing, communications, or a related field OR Equivalent combination of education and experience
Strong organizational skills with attention to detail
Ability to follow processes and manage assigned tasks with guidance
Strong written and verbal communication skills
Willingness to learn new tools, platforms, and marketing concepts
High standards for accuracy, quality, and accountability
Ability to manage priorities and meet deadlines in a fast-paced environment
Strong interpersonal and collaboration skills
Ability to work both independently and within a team-oriented environment
Excellent presentation skills with ability to leverage technology effectively
Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)
Ability to clear required background check

Nice To Haves

Experience or interest in the K–12 education or edtech sector
Previous collaboration with cross-functional remote teams
Strong strategic thinking, analytical thinking, problem-solving skills

Responsibilities

Support the execution of marketing campaigns that drive enrollment, awareness, and engagement
Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels
Assist with the development of messaging and marketing content aligned to school value propositions and audience needs
Support collaboration with earned media agencies to execute local and regional awareness campaigns
Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits
Apply market research insights as directed to support campaign positioning and execution
Support A/B testing initiatives and assist with documenting results and learnings
Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis
Maintain organized documentation for campaign plans, timelines, deliverables, and results
Assist with new product launches by supporting cross-functional coordination and asset development
Ensure timely, accurate communication with stakeholders under guidance from senior team members
Build foundational knowledge of digital marketing channels, tools, and best practices
Stay informed on trends in K–12 education and digital marketing to support ongoing learning