Marketing Specialist

Upbound Group•Plano, TX

About The Position

Marketing Specialist JOB PURPOSE: Assist and coordinate initiatives related to 1:1 Rent-A-Center marketing campaigns, primarily via the Email, Direct Mail, Push and SMS channels. KEY RESPONSIBILITIES: Develop and implement end-to-end email, direct mail, push, and SMS marketing campaigns including calendar and content, audience targeting, and deployment and monitoring Ensure campaigns, are accurately produced and delivered on a timely basis Coordinate projects as directed by Marketing leadership. Provide deliverables on time and on budget Open and track jobs with internal design, CRM teams and agencies Work collaboratively to execute programs and initiatives Obtain legal review and approval of offer-based programs. Ensure digital initiatives are versioned appropriately with legal restrictions and requirements Process and track project invoices Coordinate communication of new campaigns to key stakeholders – including both ad hoc promotional campaigns and new lifecycle triggers Add value by evaluating, recommending and supporting testing of new programs and process enhancements Monitor competitors and provide recommendations and insight Additional duties as assigned, including support programs of other Rent-A-Center, Inc brands Learn and grow in your digital marketing expertise, and become a leader in your functional area and beyond

Requirements

Bachelor’s Degree in related field
Two to three years of experience in Digital Advertisting and/or Marketing including project coordination
Email campaign management (Zeta, Salesforce, SendGrid/Twilio, CheetahMail, Sparkpost, etc.) experience a must
Experience with Asana or similar project management software
Experience working with content and creative teams including design and copywriting functions
Proficient in Microsoft Office applications (Microsoft Teams experience a plus)
Strong organizational skills
Professional and positive demeanor in all interactions
Process driven
Strong communication and project planning skills
Strong attention to detail; meets deadlines or elevates obstacles in a timely manner
Provide solutions; results-oriented
Ability to interface with all levels of management successfully
Must be a self-starter and team-oriented
Ability to effectively prioritize work and manage projects
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Nice To Haves

Fintech or retail store-based marketing experience strongly preferred
Experience with marketing automation and personalization platform, such as Zeta, preferred

Responsibilities

Develop and implement end-to-end email, direct mail, push, and SMS marketing campaigns including calendar and content, audience targeting, and deployment and monitoring
Ensure campaigns, are accurately produced and delivered on a timely basis
Coordinate projects as directed by Marketing leadership.
Provide deliverables on time and on budget
Open and track jobs with internal design, CRM teams and agencies
Work collaboratively to execute programs and initiatives
Obtain legal review and approval of offer-based programs.
Ensure digital initiatives are versioned appropriately with legal restrictions and requirements
Process and track project invoices
Coordinate communication of new campaigns to key stakeholders – including both ad hoc promotional campaigns and new lifecycle triggers
Add value by evaluating, recommending and supporting testing of new programs and process enhancements
Monitor competitors and provide recommendations and insight
Additional duties as assigned, including support programs of other Rent-A-Center, Inc brands
Learn and grow in your digital marketing expertise, and become a leader in your functional area and beyond