Marketing Specialist
Progressive Staffing LLC•Webster, NY
•$55,000 - $60,000•Onsite
About The Position
Our client, an independent financial planning firm in Rochester, is looking to hire a Marketing Specialist to join their growing team. This is a full-time, direct hire position.
Requirements
- 3-5 years’ marketing experience, preferably in financial services, wealth management, insurance, or related
- Bachelor’s degree in Marketing, Communications, Business, or related
- Strong computer skills: Canva, PowerPoint, Illustrator
- Strong organization skills and time management skills
- Strong attention to detail
- Self-motivated
- Candidates must be authorized to work in the United States; Visa sponsorship is not available
Responsibilities
- Create and manage marketing strategies/campaigns for financial services
- Develop and execute targeted inbound marketing strategies designed to attract and engage high-net-worth individuals and prospective clients
- Manage the firm’s digital marketing channels by creating and updating website content, SEO initiatives, email campaigns, and social media platforms (Facebook, Instagram, YouTube, LinkedIn)
- Create, edit, and distribute compelling educational financial literacy content, blog articles, market updates, and video shorts
- Engage with local businesses & educational establishments to identify and create opportunities to schedule events/seminars and engage with the community
- Manage logistics for events, webinars, and workshops from planning stages through execution by sending out invitations, organizing and setting up, creating/distributing promotional materials/PowerPoint Presentations, videotaping event, and conducting post-event follow-up
- Increase brand awareness and identify opportunities for local sponsorship, charity, and public relations
- Create all marketing materials, ensuring compliance with SEC, FINRA, and firm guidelines/standards
- Gather data, analyze, and report on ROI/cost per lead/conversion rates in order increase business and optimize spending
- Maintain up to date knowledge with SEC/FINRA compliance guidelines
- Utilize CRM systems, design software, and email marketing platforms to drive marketing campaigns
- Work well both independently and in a team environment
- Other duties as assigned/as necessary
Benefits
- 401k match up to 4%
- 2 weeks PTO
- 40 hours sick time
- Paid holidays
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
