Marketing Specialist

MED-EL Corporation•Durham, NC

23d•Onsite

About The Position

The MED-EL Marketing Specialist is responsible for developing, implementing, and executing strategic marketing plans for MED-EL hearing solution medical devices. This role will ensure the company is communicating the right messaging and developing effective strategies to attract prospective customers and retain existing customers.

Requirements

A minimum of a bachelor's degree is required
A minimum of 5 years Marketing, Product Management or a combination of Sales and Marketing
Demonstrated proficiency in core marketing skills (i.e., branding, positioning, claims, packaging, messaging, and agency management) and financial forecasts/spreadsheet analysis
Able to clearly articulate the business case for a new business idea and the value proposition; demonstrated ability to prioritize potential solutions
Proven ability to lead through influence
Strong presentation, written and verbal communication skills
Ability to collaborate and communicate effectively with commercial partners and customer groups (surgeons, salesforce)
Strong focus on customer needs to drive product innovation
Position requires approximately 25% travel. Travel includes both domestic and international travel
Located in – or willing to relocate to – Durham, NC

Responsibilities

Develop comprehensive marketing plan, grow business, and meet/exceed revenue goals.
Execute and implement specific tasks to support the marketing plan, including development of communications and assets to support product launches, campaigns, and ongoing messaging of MED-EL’s competitive advantages.
Collaborate cross-departmentally to ensure alignment of strategy and messaging.
Regularly monitor and evaluate the overall success of campaigns and other marketing efforts and adjust accordingly.
Ensure the voice of the customer is considered in strategic planning by prioritizing opportunities for KOL engagement and actively seeking customer feedback (i.e. Advisory Boards, surveys, interviews, field rides).
Partner with customer-facing teams to develop well-positioned messaging to drive customer behavior, and lead development and deployment of effective marketing assets to the sales team.
Analyze competitor marketing strategies and initiatives and ensure MED-EL strategies are implemented efficiently and effectively for new and existing products.
Provide ongoing internal and sales team support through communications and education, driving execution of strategies within organization.
Serve as project management process lead for the Marketing department.
Own and evolve the end-to-end marketing project management framework, ensuring consistent standards, documentation, and workflows across all marketing initiatives.
Establish and enforce best practices for planning, resourcing, timeline management, communication, and cross-team collaboration.

Benefits

Medical, dental, and vision coverage available, effective on the first day of the month following 30 days of active service.
401k Match
2 weeks fully paid parental leave
Health Savings Account
Short term and long-term disability paid by the company.
Company paid life insurance with an option to purchase additional coverage.
FSA Dependent Care
Pet Insurance
Critical Illness
Accident Insurance
PTO – 20 days annual that is accrued each pay period. Plus 40 hours Medical/Sick leave annual, prorated from hire date and 9 holidays.
Employee Assistance Program