Marketing Specialist, Campaign Specialist

Activated Insights•Tampa, FL

2d•Onsite

About The Position

Under the direction of the Senior Product Marketing Manager, the Marketing Specialist supports the strategy, planning, execution, and performance tracking of internal and external marketing initiatives, including events. This role helps ensure all marketing efforts align with business objectives, strengthen brand presence, and drive engagement and pipeline growth. The Marketing Specialist owns campaigns from creative brief through execution, coordinating cross-functional stakeholders, managing campaign intake and delivery across channels, and contributing to high-quality, results-driven marketing experiences.

Requirements

1–3 years of experience in marketing, analytics, operations, or a related field
Highly organized with strong attention to detail
Comfortable working with data (Excel, dashboards, or similar tools)
Strong communicator who can follow up and keep projects moving
Proactive and curious, with a willingness to learn quickly
Able to manage multiple priorities in a fast-paced environment

Nice To Haves

Experience with HubSpot, Salesforce, or similar tools
Familiarity with Google Analytics or website performance metrics
Exposure to SEO, content marketing, or end-to-end campaign management

Responsibilities

Own Project Execution Across Key Growth Initiatives: Manage timelines, deliverables, and stakeholder coordination across SEO agency initiatives, website updates and blog production, conversion and performance optimization projects, and monthly email campaigns.
Track progress, follow up with stakeholders, and ensure accountability.
Identify blockers early and help drive resolution.
Prioritize work based on business impact (pipeline, ACV, conversion).
Campaign Management & Execution: Own campaign management end-to-end, from intake of the initial brief through launch and post-campaign analysis.
Intake and manage incoming campaign requests, including scoping objectives, audience, channels, and timelines from the initial creative brief.
Coordinate cross-functional stakeholders (design, content, demand gen, sales) to keep campaigns on track from brief approval through asset delivery and launch.
Maintain a campaign calendar and project tracker to provide visibility into active, upcoming, and completed campaigns.
Execute campaigns across channels (email, paid, content, events) by coordinating assets, configuring platforms, and managing deployment logistics.
Support data scraping, list building, and enrichment efforts to ensure campaigns reach the right audiences.
Track campaign performance post-launch and compile results into clear summaries with actionable recommendations for future campaigns.
Marketing Alignment & Project Coordination: Lead twice-weekly marketing stand-ups to drive clarity on priorities, progress, and blockers.
Oversee project distribution to ensure balanced workloads and on-time execution.
Track freelancer hours and budget to ensure efficient use of resources.
Provide monthly reporting to leadership on freelancer spend and impact.
Identify opportunities to improve team efficiency, workflows, and accountability.