Marketing Specialist (Digital & Campaigns)

Resource Area for Teaching•San Jose, CA

3d•$65,000 - $70,500•Hybrid

About The Position

RAFT is seeking a versatile Marketing Specialist with strategic thinking and execution capabilities. This role, based in San Jose, CA, involves significant on-site presence (minimum 4 days per week). It's a hands-on position where you will collaborate with the Marketing & Communications Manager and report to the Director of Strategic Growth. Responsibilities span the entire campaign lifecycle, including content creation, campaign development and launch, SEO management, website support, performance tracking, and data-driven optimization. RAFT values curiosity, resourcefulness, proactivity, rapid learning, and the effective use of AI tools, particularly for those passionate about advancing STEAM education.

Requirements

2-4 years of hands-on experience in digital marketing - campaigns, content, SEO, or a combination.
Solid understanding of SEO fundamentals applied in practice - keyword research, on-page optimization, GA4, Google Search Console.
Understands how websites work - site structure, page hierarchy, CMS operations in WordPress or equivalent.
Strong writing ability - clear, purposeful, audience-aware.
Video production at both levels: short-form social content and higher-quality brand video.
Working knowledge of Growth-to-Market fundamentals - buyer journey, funnel stages, how marketing and BD connect.
Highly proficient with AI tools and genuinely excited to keep up as they evolve.
Familiar with social media platforms and how to build a content strategy, not just a posting schedule.
Experience with building and deploying email campaigns in MailChimp or equivalent.

Nice To Haves

Fast learner who is comfortable with ambiguity and building as you go
Hands-on and proactive, you take initiative and move work forward
Results-driven and focused on what actually works
Strong collaborator who builds relationships across teams
Reliable, responsive, and follows through
Confident, thoughtful, and brings ideas to the table

Responsibilities

Plan and execute end-to-end digital campaigns that drive awareness, engagement, and revenue
Define goals, target audiences, and channel strategy, then measure and optimize performance
Own and manage a content calendar across key platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok)
Create content aligned to campaign goals and audience needs
Produce short-form and long-form video for social, campaigns, and storytelling
Use AI tools to support content creation, editing, and performance optimization
Help build and scale RAFT’s video and digital marketing capabilities
Own and execute SEO strategy, including keyword research, on-page optimization, and performance tracking
Bring SEO capabilities in-house and continuously improve search performance
Contribute to website strategy, structure, and content to enhance user experience and results
Support website updates and content management (WordPress or similar CMS)
Develop clear, compelling content across the full funnel, including emails, landing pages, social, and campaigns
Translate ideas into effective messaging without requiring detailed direction
Build and manage email campaigns end-to-end (segmentation, setup, scheduling, reporting)
Ensure content aligns with audience, channel, and stage of the journey
Partner with Business Development to create content that supports pipeline growth and conversions
Develop materials such as email sequences, one-pagers, partner assets, and event content
Align marketing efforts to revenue, partnerships, and mission impact
Collaborate across departments (Education, Development, Store, Operations) to support campaigns and initiatives
Create a variety of marketing assets, including flyers, emails, and event materials
Contribute where needed in a hands-on, collaborative environment