YourLiebherrCareer: Marketing Specialist - Field Department
Liebherr•Newport News, VA
•Onsite
About The Position
The Marketing Specialist supports the planning, execution, and coordination of field marketing activities for Liebherr USA, Co., and its divisions. This role is responsible for assisting with marketing programs, events, campaigns, and marketing materials, ensuring activities are delivered on time, on brand, and in alignment with established guidelines. Works cross-functionally with internal marketing teams and external partners to help translate marketing plans into effective execution. This is a hands-on, detail-oriented role focused on coordination, implementation, and operational support.
Requirements
- Relevant Bachelor’s Degree Required in Marketing, Communications, English, Public Relations or Journalism
- 2-4 years of equivalent experience in this field.
- Travel domestically and internationally up to 20% - 30% of the time.
- Ability to obtain and maintain a valid driver’s license and passport.
- Applicants must be legally authorized to work in the United States without the need for current or future sponsorship.
Responsibilities
- Support the execution of field marketing plans and activities aligned with corporate marketing strategies and divisional priorities.
- Assist with the planning and execution of tradeshows, customer events, and field marketing activities, including timelines, logistics, materials, vendors, and on-site support as directed.
- Support branded merchandise and facility branding activities, including coordination of materials, inventory tracking, and documentation in accordance with brand standards.
- Manages and monitors the company’s online merchandise store/inventory.
- Collaborate with internal marketing teams to help align field activities with campaigns, content, and product launch schedules.
- Maintain event-related systems, schedules, and documentation; support basic reporting, expense tracking, and post-event follow-up.
- Follow established marketing policies, brand guidelines, and procedures to ensure accuracy, consistency, and quality across all field marketing activities.
- Assists in the development and implementation of integrated marketing plans and strategy.
- Provide general administrative and coordination support to the Field Marketing Manager as needed.
Benefits
- major medical
- dental and vision insurance
- 401K plan with company match
- paid vacation and personal days
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
