Marketing Specialist

TIAA•Frisco, TX

2d•Onsite

About The Position

This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.

Requirements

3+ Years Required
University (Degree) Preferred
Sedentary Work
Audience Insights
Budgeting
Campaign Management
Differentiates Value Proposition
Influence
Lead and Demand Generation
Marketing Analytics
Marketing Channels
Marketing Strategic Planning
Prioritizes Effectively
Relationship Management

Nice To Haves

5+ Years Preferred

Responsibilities

Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
Assists with campaign execution in partnership with functional marketing team members.
Understands departmental measurements and KPIs based on overall business goals.
Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.