Marketing Specialist

Christa Construction LLC•City of Rochester, NY

3d•$50,000 - $70,000•Onsite

About The Position

At Christa Construction, we build more than projects, we build relationships, strong teams, and spaces that make a lasting impact in the communities where we work. We’re looking for a Marketing Specialist to join our team in Rochester. This role is responsible for coordinating marketing activities, developing engaging content, maintaining the company’s digital presence, supporting events and community initiatives, and ensuring consistent brand messaging across platforms. This position collaborates with internal teams to promote the company’s services, projects, people, and culture while supporting broader business development efforts.

Requirements

Proficiency in MS Office Suite, specifically Outlook, PowerPoint, Word and Excel.
Proficiency in Adobe Creative Suite, Canva and other marketing/design software programs.
Experience creating and maintaining social media content.
Strong writing, editing, proofreading and content-development skills.
Understanding of brand standards and the ability to maintain consistent messaging and visual identity.
Ability to learn and engage with multiple software platforms and/or systems.
Exemplary presentation, planning and time management skills.
Excellent oral and written communication skills.
Detail oriented with the ability to manage multiple priorities in a fast-paced environment.
Ability to multitask, organize and prioritize daily workload.
Strong organizational skills and attention to detail.
Excellent interpersonal skills; highly motivated, self-starter and responsible person.
Teamwork and service oriented, with the ability to build rapport and cooperative relationships.

Nice To Haves

Experience maintaining website content and working within a website CMS platform preferred.
Associate or Bachelor’s degree in Marketing, Communications, Graphic Design, Business or another related field preferred.
Experience in marketing, communications, content development, social media, graphic design, or administrative support preferred.
Proficiency in Microsoft Office Suite; experience with Canva, Adobe Creative Suite, social media scheduling tools, and website CMS platforms preferred.

Responsibilities

Coordinate and execute marketing activities that support the company’s brand, projects, people, community involvement, and business development efforts.
Maintain and update the company website with current project profiles, company news, staff information, and other relevant content to ensure an accurate and engaging online presence.
Develop, schedule, and maintain engaging content across the company’s social media platforms, including LinkedIn and Instagram.
Track social media and digital engagement metrics and assist with evaluating and enhancing the company’s marketing strategy.
Manage internal communications, including the corporate newsletter and other employee communications as assigned.
Create and coordinate marketing content, graphics, presentations, flyers, invitations, advertisements, and other branded materials.
Maintain consistent company branding and messaging across digital, print, event, and internal communication materials.
Produce monthly drone footage compilations and coordinate supplemental project footage, photography, and visual content as required.
Support the planning and preparation of trade shows, conferences, networking events, client events, and community activities, including development of materials and coordination of booth/event setup.
Coordinate employee volunteer initiatives by organizing participation, tracking involvement, and promoting community engagement activities.
Maintain and organize marketing files, project information, photography, digital assets, and related databases so information is accurate, current, and readily accessible.
Assist in the development, tracking, and administration of the annual marketing budget.
Coordinate with the business development team to develop materials that support client outreach, presentations, proposals, and relationship-building activities.
Ability to work on-site and travel as required.
Completes all other duties as assigned.