Marketing Specialist -Innovative Ink Publishing

Kendall Hunt Publishing•Dubuque, IA

5d•Onsite

About The Position

Innovative Ink Publishing, an imprint of Kendall Hunt Publishing, Higher Education Department, is looking for an enthusiastic Marketing Specialist to join our team to provide creative ideas and assistance in achieving our goals. The Marketing Specialist will be responsible for developing and executing effective communication strategies to promote the brand, products, and services of the organization. This role involves creating compelling content, managing campaigns, and ensuring consistent messaging across various channels. This position will work in the home office in Dubuque, Iowa. Salary commensurate with experience. Kendall Hunt Publishing has grown with an emphasis on its employees, fearlessness in innovation, and a strong grip on its values. Today, Kendall Hunt continues to expand by growing its number of educational products, creating new companies, and extending its services across the country and beyond. Innovative Ink Publishing is the imprint of Kendall Hunt Higher Ed, specializing in both niche, lower-enrollment academic titles and all corporate and retail titles. Through diversity and willingness to adapt to the ever-changing publishing industry, Kendall Hunt is a company dedicated to growing with the public to best serve the people of the community. When you work at Kendall Hunt, you immediately notice the collaboration, friendliness, and a sense of purpose amongst our employees. Our customers, students, authors, and other outside contacts are always our top priority. We are constantly uncovering new sales channels for current product lines or finding new products to sell to current customers. Join our team of evolving employees to help us maintain our competitive edge in the industries we serve.

Requirements

Understands expectations and feels empowered to contribute ideas, identify opportunities for growth, and complete responsibilities in an environment that fosters creativity, innovation, with measured results
Proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
Proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software.
Familiarity with both PC and Macintosh environments
Knowledge with Canva, and Adobe Creative Suite
Can identify new opportunities for growth and engagement
Strong communication skills, both written and verbal, are a must
Maintains an optimistic, solution-oriented mindset, focusing on ideas, opportunities, and constructive problem-solving rather than obstacles
Available to work out of our Dubuque, Iowa home office - this is not a remote position

Responsibilities

Coordinate and support the execution of adoption campaigns for academic titles
Develop and deploy marketing campaigns across digital, email, print, and social media channels and maintain a consistent tone and voice
Support marketing initiatives for retail efforts, including book signings, events, promotions, and partnerships
Assist with outreach efforts such as awards submissions, podcasts, and media placements
Assist in researching and developing retail marketing strategies to increase consumer visibility, sales and the latest industry news
Support promotional approaches that enhance point-of-sale effectiveness and retail presence
Contribute and Manage day-to-day social media activity, including content creation, scheduling, posting, and audience engagement
Fulfill internal requests related to author marketing and promotional initiatives
Monitor project timelines and ensure timely execution of deliverables
Maintain organized documentation and reporting on campaigns, projects, and author activities