Marketing Specialist

National Beverage • Detroit, MI

1d

About The Position

Marketing Specialist Position Overview Faygo Beverages, Inc. is seeking a dynamic and detail-oriented Marketing Specialist to support and execute a wide range of marketing initiatives. This role blends creative, analytical, and operational responsibilities, including graphic design, retail marketing execution, event coordination, and product launch support. The ideal candidate is highly organized, creative, and capable of managing multiple projects while collaborating with internal teams and external partners.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field
• 2–5+ years of marketing experience
• Strong graphic design skills (Adobe Creative Suite, Canva, or similar tools)
• Experience with spreadsheets and data management (Excel proficiency required)
• Knowledge of social media platforms and content creation
• Excellent organizational, communication, and multitasking skills
• Ability to work independently and collaboratively in a fast-paced environment

Nice To Haves

• Familiarity with retail systems, planograms, and POS marketing
• Experience coordinating events and promotions

Responsibilities

• Design marketing materials including sales assets (promotional fliers and product sell sheets), presentations, and point-of-sale (POS)
• Support social media content and consumer communication
• Assist with brand consistency across all marketing channels
• Develop and maintain planograms and retail merchandising strategies
• Coordinate and execute in-store promotions and sampling events
• Ensure proper placement and execution of POS materials
• Work with and maintain retail systems and product databases
• Plan, organize, and execute product sampling events
• Represent the brand at promotional events and activations
• Coordinate logistics, materials, and staffing for events
• Assist in planning and executing new product launches
• Support product development initiatives with research and coordination
• Collaborate cross-functionally to bring new products to market
• Work closely with external agencies (creative, media, etc.)
• Coordinate deliverables and timelines with partners
• Support internal marketing team initiatives and projects
• Prepare professional presentations for internal and external use
• Handle miscellaneous marketing tasks as needed
• Serve as a backup to the Marketing Director when required

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees