Marketing Specialist (ACPE)(PCN 05-0215)

State of Alaska•Anchorage, AK

1d•Hybrid

About The Position

The Alaska Commission on Postsecondary Education (ACPE) is seeking a Marketing Specialist to join its Communications and Outreach team. The successful applicant will create marketing content for ACPE’s education loans, scholarship and grant programs, and outreach resources. The role manages ACPE’s social media platforms and develops strategic stakeholder content to improve awareness of and connection to ACPE, in support of its Strategic Plan, Mission, and Vision. The position is based in Anchorage and offers a flexible/hybrid schedule. During the probationary period, employees must work full-time in person, Monday through Friday. After successfully completing probation, employees become eligible to telework from the Greater Anchorage area up to four days per week and work in the Anchorage office one day per week. Employees may need to report to the office more frequently based on agency or operational needs, projects, meetings, or other responsibilities. ACPE is Alaska’s postsecondary education agency, promoting access to and success in education and career training after high school. The agency describes its culture as collaborative and supportive, with an emphasis on continuous learning, professional growth, integrity, and its values of Service, Innovation, Empowerment, Quality, and Accountability. Training and opportunities for upward mobility are available.

Requirements

A baccalaureate degree in a related marketing or communications field, or four years of relevant professional experience. Directly relevant experience may substitute for the education requirement on a year-by-year basis; preference is given to applicants meeting the degree requirement.
Knowledge of marketing elements, including SEO, social media, and marketing research methods.
Knowledge of marketing data analytics and tools.
Knowledge of current state and national trends in higher education and social media development and implementation.
Knowledge of education challenges and barriers for low-income and first-generation college-going students, especially those unique to Alaska, its rural communities, and its Native populations.
Effective written and oral communication skills, including writing summaries and analyses of complex information.
Ability to foster and maintain positive, professional relationships with internal and external stakeholders.
Skills in prioritizing, persuasion, and negotiation, and in identifying and resolving problems.
Proficiency with MS Office and marketing software such as Adobe Creative Suite, as well as applications such as web analytics and Google AdWords.
Ability to develop and maintain relationships with internal and external partners.
Ability to understand and interpret communications and apply appropriate policies, regulations, and laws.
Ability to perform high-level data analysis, identify trends, and create charts and graphs to represent information visually.
Ability to develop strategic content, schedule implementation, manage content and agency engagement, and coordinate campaigns.
Ability to take initiative, develop ideas with supervisors and coworkers, and perform job functions responsibly.
Ability to collaborate across agency marketing and outreach teams and with external stakeholders.
Applicants must meet Alaska residency requirements; this recruitment is open to Alaska residents only.
Applicants with an educational loan through the Commission must be current in their payments to be considered.

Responsibilities

Create marketing content for ACPE’s education loans, scholarship and grant programs, and outreach resources.
Manage ACPE’s social media platforms.
Identify and develop strategic content for stakeholders to inform them and improve awareness of and connection to ACPE.
Perform high-level data analysis, identify trends, and develop charts and graphs to visually represent information.
Develop strategic content and schedule its implementation.
Manage content and agency engagement.
Coordinate campaigns across agencies and with external stakeholders.
Represent ACPE, its programs, and partners professionally and accurately.
Articulate the value of postsecondary education.
Collaborate with agency marketing and outreach teams and external stakeholders in support of ACPE’s Strategic Plan.

Benefits

Medical, dental, and vision insurance with employer contributions.
Employer-paid basic life insurance, with additional optional coverage potentially available.
Optional long- and short-term disability, accidental death and dismemberment, long-term care, and supplemental survivor benefit insurance plans.
Flexible Spending Accounts for eligible health care or dependent care expenses.
Membership in the Public Employees’ Retirement System or Teachers’ Retirement System, as applicable.
Employer contributions to defined benefit or defined contribution retirement plans, depending on date of hire.
Contributions to the Alaska Supplemental Annuity in lieu of Social Security.
Optional participation in the Alaska Deferred Compensation Program.
Personal leave that increases with years of service.
Twelve paid State holidays each year.
Training and opportunities for upward mobility.