Marketing Specialist

NearU, and Affiliate Regional HVAC Branches•Charlotte, NC

3d•Hybrid

About The Position

The Marketing Specialist supports NearU’s local and field marketing initiatives across its growing portfolio of brands and branch locations. Working closely with the Senior Manager, Field & Local Marketing, branch General Managers, Operations, and corporate marketing teams, this role helps execute localized marketing campaigns, community events, seasonal promotions, and customer engagement initiatives that drive qualified leads, booked revenue, and customer retention. The ideal candidate is organized, proactive, and relationship-oriented, with the ability to coordinate multiple projects, support branch-level business objectives, and translate marketing strategies into effective local execution. Experience in multi-location, service-based, retail, or agency environments is beneficial.

Requirements

2+ years of experience in marketing, field marketing, campaign coordination, or a related role.
Strong organizational, project management, and time management skills, with the ability to manage multiple priorities and deadlines.
Excellent written and verbal communication skills and the ability to build effective relationships with branch leaders and cross-functional teams.
Understanding of local marketing, promotions, events, customer engagement, and lead generation.
Analytical mindset with the ability to track campaign results, manage budgets, and identify opportunities for improvement.
Proficiency in Microsoft Office, particularly Excel; familiarity with CRM, marketing automation, and digital marketing platforms is a plus.
Ability to adapt to changing business needs and thrive in a collaborative, growth-oriented environment.
Willingness and ability to travel to branch locations and support local marketing activations as needed.

Nice To Haves

Experience supporting multi-location, service-based, retail, or agency marketing environments is preferred.

Responsibilities

Partner with assigned branch General Managers and Operations leaders to align local marketing initiatives with revenue goals, seasonal demand, and business priorities.
Maintain regular communication with branch teams to identify marketing opportunities across HVAC, plumbing, and electrical services.
Communicate promotions, financing offers, membership programs, and cross-trade opportunities to support consistent execution.
Build strong relationships with local teams while ensuring alignment with corporate marketing strategies and brand standards.
Coordinate the rollout and localization of corporate marketing campaigns across assigned markets and service lines.
Support seasonal promotions, including tune-ups, inspections, system replacements, water heaters, and other relevant service offerings.
Execute cross-trade marketing initiatives that encourage repeat business, membership growth, and increased customer lifetime value.
Collaborate with digital marketing, paid media, CRM, and call center teams to support effective campaign execution and lead conversion.
Develop and maintain marketing materials, promotional communications, and technician enablement resources as needed.
Support marketing initiatives that generate customer demand and capture service opportunities.
Monitor lead volume, booking rates, campaign results, and other relevant performance indicators to identify opportunities for improvement.
Partner with Operations to address underperforming markets and coordinate corrective marketing activities.
Assist with customer retention, membership growth, and cross-selling initiatives that support long-term customer relationships.
Coordinate local marketing activities, including home shows, community events, sponsorships, grand openings, and grassroots initiatives.
Manage event logistics, promotional materials, vendor coordination, and follow-up activities to maximize lead generation.
Apply standardized marketing playbooks and best practices while adapting execution to local market needs.
Identify opportunities to strengthen brand awareness and community engagement across assigned branches.
Assist with managing local marketing budgets and tracking expenditures across assigned markets.
Monitor campaign performance, cost per lead, booked revenue, and return on investment.
Maintain accurate campaign records, lead tracking, and performance reports.
Provide actionable insights and recommendations to improve marketing effectiveness and optimize spending.