Marketing Specialist

Horizon Healthcare Services•Newark, NJ

About The Position

The Marketing Specialist partners in planning, developing, and executing go-to-market strategies and marketing initiatives designed to drive customer acquisition and retention across individual and business segments. The role supports development and refinement of the organization’s value proposition, creates sales enablement resources, and leads the design and implementation of lead-generation, customer-engagement, and retention campaigns to advance business growth objectives throughout the year. The position coordinates marketing programs and campaigns across direct marketing, advertising, promotions, special events, collateral, websites, and other channels. It works with internal business partners and outside agencies, supports campaign development and approvals, uses market research and consumer insights to inform strategy, and supports the Marketing Manager with advertising and marketing budget oversight.

Requirements

High school diploma or GED required.
A minimum of 5–8 years of professional experience in social marketing, advertising, social media, or project management.
Proficiency using personal computers and supporting software in a Windows-based environment, including Microsoft Word, Excel, and PowerPoint.
Ability to work well within a team and across cross-functional lines.
Professional and ethical business practices, adherence to company standards, and commitment to personal and professional development.
Proven time-management skills and ability to manage multiple priorities and deliver timely, accurate work products.
Ability to work with little oversight and exercise sound judgment and strong problem-solving skills.
Ability to learn quickly and apply learning to new situations; flexibility to adapt to change.
Ability to effectively present information and make public presentations.
Ability to make decisions with little need for direction and function as a team-oriented, self-starting professional.
Strong entrepreneurial business-development, relationship-building, and networking skills.
Ability to share professional insights, expertise, and knowledge to develop critical thinking across the business.
Horizon BCBSNJ employees must live in New Jersey, New York, Pennsylvania, Connecticut, or Delaware.

Nice To Haves

Bachelor’s degree preferred, or relevant experience in lieu of a degree.
Experience with client management, agency relations, and working with senior management is a plus.

Responsibilities

Assist in developing go-to-market propositions for products and customer or market segments, including value proposition refinement, content strategy, sales enablement tools, lead-generation tactics, and retention tactics.
Coordinate initiatives for specific business-to-consumer programs and campaigns across direct marketing, advertising, promotions, special events, collateral, websites, and other channels.
Collaborate with business partners to coordinate initiatives that convey a unified image in the marketplace.
Coordinate the campaign process, including writing creative briefs and coordinating campaign requests.
Ensure campaigns are reviewed and approved by relevant business partners and have strong financial justification (ROI).
Serve as the point of contact with outside agencies on multichannel advertising and marketing campaigns.
Use market research and consumer insight data to support marketing and brand experience management strategies.
Support the Marketing Manager with oversight of advertising and marketing budgets.
Perform other duties as assigned.