Marketing Specialist–Future Growth and Adjacent Markets

Prudential Financial • Fort Washington, PA

2d • Hybrid

About The Position

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions! We are seeking a dynamic, energetic and detail-oriented Marketing Specialist to join our team. The ideal candidate will have familiarity within the financial services industry (Independent Marketing Organization experience is a plus), be a self-starter, have a passion for creating engaging marketing campaigns and a strong ability to support various marketing initiatives inclusive of social media strategy. This role will play a crucial part in enhancing our brand presence, driving engagement, and fostering meaningful connections with our target audiences. Key Responsibilities: Business Building/Entrepreneurial Mindset: We are seeking a dynamic professional with a strong business-building and entrepreneurial mindset to help shape and grow a transformational business from the ground up. This role requires a proactive approach to identifying opportunities, driving innovative strategies, and collaborating across teams to establish a scalable foundation for long-term success. You will play a critical part in creating new market pathways and delivering breakthrough solutions that redefine industry standards. General Marketing Duties: Assist in the development and execution of integrated marketing campaigns across multiple channels (digital, print, social media). Create and manage marketing content, including expiration reports, email efforts, formal reviews/sign offs, etc. Analyze marketing data to measure the effectiveness of campaigns and provide insights for continuous improvement. Collaborate with the sales team to align marketing efforts with sales goals and strategies. Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Create and curate compelling content for various social media platforms. Analyze social media metrics to assess the impact of campaigns and adjust strategies as needed. Support and Collaboration: Provide administrative and logistical support to the marketing team. Assist in the preparation of marketing materials, such as presentations, reports, and proposals. Maintain and update marketing databases and contact lists. Foster a collaborative team environment and contribute to a positive and productive work culture.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of relevant marketing experience required.
• Strong project management skills and the ability to handle multiple tasks simultaneously.
• Excellent communication and interpersonal skills, both written and verbal.
• Strong social media management experience, including content creation, strategy development, and analytics.
• Ability to think creatively and strategically to develop innovative marketing solutions.
• Strong attention to detail and a commitment to delivering high-quality work.
• Flexibility and a willingness to adapt to changing priorities and deadlines.
• Strong project management skills, with the ability to independently lead projects and collaborate effectively across teams.

Nice To Haves

• Experience in the financial services or insurance industry – specifically with annuities.
• Familiarity with working in an agile environment.
• Independent self-starter who takes ownership of their initiatives and projects

Responsibilities

• Assist in the development and execution of integrated marketing campaigns across multiple channels (digital, print, social media).
• Create and manage marketing content, including expiration reports, email efforts, formal reviews/sign offs, etc.
• Analyze marketing data to measure the effectiveness of campaigns and provide insights for continuous improvement.
• Collaborate with the sales team to align marketing efforts with sales goals and strategies.
• Develop and implement social media strategies to increase brand awareness and engagement.
• Create and curate compelling content for various social media platforms.
• Analyze social media metrics to assess the impact of campaigns and adjust strategies as needed.
• Provide administrative and logistical support to the marketing team.
• Assist in the preparation of marketing materials, such as presentations, reports, and proposals.
• Maintain and update marketing databases and contact lists.
• Foster a collaborative team environment and contribute to a positive and productive work culture.

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level .
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave .
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
• Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees