Growth Marketing Specialist
About The Position
Growth Marketing Specialist Focus: Tactical execution and achievement of short-term growth goals. Role Overview: As a Growth Marketing Specialist, you will lead the execution and optimization of growth initiatives across the full marketing funnel. This role is highly cross-functional, requiring close collaboration with product, sales, and marketing to build, test, and scale campaigns that drive measurable business impact. You will be responsible for driving acquisition, cross-sell/upsell, and pipeline growth initiatives through data-driven tactics and hands-on execution. Success in this role requires critical thinking, performance tracking, and a strong grasp of digital marketing tools and tactics.
Requirements
- Strong analytical skills and experience with A/B testing, SEO, SEM, and content marketing.
- Ability to develop and execute growth strategies across digital channels (paid, organic, email, content, referrals, etc.).
- Proficiency in managing and optimizing campaigns to drive ROI-positive growth.
- Experience partnering with product marketing to activate new growth levers (e.g., onboarding flows, referral programs, in-app messaging).
- Ownership of funnel metrics (CAC, LTV, conversion rates, retention) to guide strategy and performance iteration.
- Skilled in using analytics tools (Google Analytics, HubSpot, etc.) to identify growth opportunities.
- Collaborative mindset with the ability to work cross-functionally across product, sales, and analytics teams.
- Creative problem solver with a bias for action, experimentation, and continuous improvement.
- Strong communication and project management skills in a fast-paced, tech-driven environment.
- 3–5+ years of experience in growth marketing, preferably in tech/SaaS or B2B/B2C digital marketing roles.
- Proven track record of driving measurable user and revenue growth through multi-channel campaigns.
- Hands-on experience with paid acquisition platforms, marketing automation tools, and CRM systems (e.g., HubSpot, Outreach, ZoomInfo).
- Deep understanding of performance marketing, funnel metrics, and conversion optimization.
- Comfortable interpreting data and applying insights to improve marketing performance.
- Ability to thrive in a collaborative, fast-moving environment with multiple stakeholders.
Responsibilities
- Campaign & Program Execution: Plan, launch, and optimize multi-channel marketing campaigns that support short-term growth goals.
- Webinars & Virtual Events: Manage and execute growth-focused webinars and virtual events, applying best practices to maximize engagement and conversion.
- Content Marketing: Develop and distribute growth-oriented content across channels to drive engagement and opportunity conversion.
- Asset Management: Organize and maintain marketing assets for scalable and consistent use across campaigns.
- Digital Marketing Support: Apply SEO, SEM, and web form strategies to enhance visibility and lead generation.
- Paid Media & Advertising: Strategize, purchase, and optimize paid media aligned with business objectives and budget; analyze performance data to refine tactics.
- Social Media Growth Tactics: Leverage organic and paid social media strategies to amplify campaign reach and engagement.
- Marketing Technology Tools: Utilize platforms like Google Analytics, HubSpot, and other automation tools to improve campaign performance.
- A/B Testing & Experimentation: Design and execute A/B tests to optimize messaging, creative, and conversion rates.
- Data Analysis & Insights: Analyze marketing performance data to uncover insights and inform ongoing strategy.
Benefits
- Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).
- The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
