Growth Marketing Specialist

Zendrop•West Palm Beach, FL

5d•Remote

About The Position

We are looking for a Growth Marketing Specialist who owns growth across paid acquisition, SEO, web performance, experimentation, and marketplace optimization. This is a hands-on strategic role responsible for driving measurable revenue impact across a portfolio of Shopify apps and web properties

Requirements

5+ years in performance marketing, growth, or digital acquisition roles
Deep experience with Shopify ecosystem and/or SaaS growth
Strong understanding of SEO, CRO, paid media, and experimentation frameworks
Experience managing agencies and cross-functional teams
Data-driven decision maker comfortable owning revenue outcomes
Hands-on operator who can move from strategy to execution quickly

Responsibilities

Paid Acquisition & Channel Performance
Own and scale paid acquisition across Shopify Ads and other relevant paid channels
Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period
Build and test new campaign structures, creative angles, and offer positioning
Partner with lifecycle and product teams to ensure paid traffic converts into high-value users
Shopify App Store Listing Optimization
Own and optimize Shopify App Store listings across the portfolio
Conduct keyword research and competitive analysis to improve visibility and ranking
Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards
Run copy and creative testing to improve click-through rate and install conversion rate
Align App Store positioning with overall website and brand messaging
Website Strategy & Performance (Portfolio-Wide)
Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways
Ensure each web property supports acquisition, activation, and revenue goals
Define and maintain consistent brand positioning and messaging across all web assets
Optimize navigation, information architecture, and user flows to improve clarity and conversion
Continuously evaluate performance metrics and implement improvements tied to measurable outcomes
SEO & Content Strategy Oversight
Manage SEO strategy across multiple websites in partnership with an external SEO agency
Ensure keyword research, content production, and technical SEO align with product positioning and growth strategy
Oversee on-page optimization, internal linking, and content structure
Validate that blog and landing page content supports both ranking goals and conversion goals
Track SEO performance, rankings, traffic quality, and revenue contribution
Conversion Rate Optimization (CRO)
Own the CRO roadmap across high-impact pages and funnels
Identify friction points and prioritize experiments with clear business impact
Coordinate with design, development, and analytics teams to implement tests
Improve conversion rate across landing pages, pricing pages, onboarding, and upgrade flows
Experimentation Roadmap & Execution
Define and run the A/B testing roadmap across web and in-app funnels
Partner with lifecycle, product, design, dev, and data teams to ship experiments consistently
Establish clear hypotheses, success metrics, and post-test analysis frameworks
Translate winning experiments into scalable growth initiatives
Product-Led Growth & In-App Optimization
Drive growth-oriented product initiatives focused on activation and monetization
Improve onboarding flows, in-app conversion surfaces, and upgrade pathways
Partner with product and retention teams to increase activation rates and paid conversion
Monitor behavioral data and identify opportunities to remove friction
Affiliate Program Ownership
Own affiliate strategy, performance, and partner enablement
Optimize partner acquisition, onboarding, and performance tracking
Improve attribution, commission structure, and partner incentives

Benefits

Flexible PTO policy
Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
401(k) retirement plan with employer match to support your long-term financial goals
Career development and growth opportunities
A collaborative and inclusive work environment
Opportunity to shape and grow a dynamic startup

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