Growth Marketing Specialist
About The Position
Relay is the Intelligent System of Action for the physical economy. While the digital revolution has historically left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren’t just selling radios; we are building the digital foundation for the 80% of the global workforce that doesn't work at a desk. It is an incredibly exciting time to be joining Relay given a staggering 461% three-year revenue growth rate and that we've recently ranked #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000. Relay is looking for a meticulous Growth Marketing Campaign Specialist to serve as the driving force behind our demand machine. Reporting to the Senior Manager, you are the person who turns high-level plans into live, breathing campaigns. You thrive in the technical weeds of LinkedIn, Google Ads, and programmatic platforms and engineer them for maximum performance.
Requirements
- 2+ years of hands-on experience managing paid media accounts within a B2B environment.
- Demonstrates a strong attention to detail, with a passion for maintaining well-organized ad accounts and precise tracking setups.
- Proven ability to execute tasks efficiently, consistently meeting deadlines and upholding high standards of quality in a high-volume, fast-paced setting.
Responsibilities
- Serve as the primary builder within our ad platforms, handling daily setup, monitoring, and tactical optimization of campaigns across LinkedIn, Meta, YouTube, Programmatic, and Paid Search.
- Transform the Senior Manager’s playbook into actionable campaigns, managing workflow from tracking-link generation to creative uploading and A/B test setup.
- Ensure all tracking (UTMs, pixels) is flawless, serving as the final line of defense to provide our Marketing Data Scientist with clean data.
- Proactively suggest tactical adjustments—tweaking bid strategies, adjusting placements, refining audience filters, and refreshing creative—to maximize segment-specific investment value.
- Collaborate directly with industry publications and associations to fulfill deliverables for multi-channel direct-buy campaigns, ensuring Relay’s voice is consistently delivered with high fidelity.
Benefits
- 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability and Life Insurance benefits for you and those who depend on you
- Generous Paid Time Off
- 401(K) Savings Plan + Company Match
- Baby Cash Reward + Paid Parental Leave
- Wellness Perks, including a world-class onsite fitness center with instructor led classes + locker room as well as endless outdoor amenities whether tennis, basketball, cycling, or pickleball is your jam
- Free Snacks and Fun Times
- Latest tech, standing desks, and all the accessories and software you need to succeed in your role
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
