Marketing Specialist

Binsky•Somerset, NJ

2d•Hybrid

About The Position

A well-established residential services company in New Jersey is seeking a Marketing Specialist. This role is hybrid and candidates must live within a commutable distance from our Somerset, NJ location. The Marketing Specialist is responsible for strengthening the brand through comprehensive marketing efforts, which provides five-star customer experience. This will include coordinating activities related to conceptualizing and implementing marketing and communications strategies. Key responsibilities include assisting with business and market development; cultivating and marketing outside referral programs; digital asset development, market research, competitive analysis and planning; strategic direction for promotion and advertising; coordination and execution of projects in coordination with business development activities to ensure alignment with strategic goals. Accountabilities: Serves as a contact for company marketing efforts, and partners with leadership, sales, and operations to promote marketing priorities. Strategizes and strengthens brand image and awareness programs that are distinctive and highlight value proposition from the competition utilizing effective marketing tools. Develops compelling communication, customer awareness and education programs, which support and sell the organizations capabilities and services. Assists with the Customer Satisfaction program. Creates and/or uses marketing reports that track, measure and analyze performance that includes external customer satisfaction via effective customer surveys and analysis of internal customer relationship management data and tools. Ensures all marketing communications are coordinated, support marketing plan objectives and prioritize an effective expenditure of resources. Maximize the identification of new marketing prospects and sales opportunities, and help manage the social experience, making sure content is relevant and generating excitement. Promote the integrity of corporate brand standards in all materials produced. Prudently manages resources within budgetary guidelines according to company policy and within ethical corporate governance guidelines. Partner with external vendors as appropriate. Demonstrates positively the mission, vision, value statements, reputation, code of ethics, standards, policies, and procedures internally and throughout the marketplace.

Requirements

Experience creating and implementing brand awareness and communications programs and driving business using direct and channel-oriented selling models.
Exhibit strong business acumen, skills and maturity and the ability to work effectively with others even under stressful deadlines situations.
Highly developed organizational and planning skills, time management skills and written/oral communications skills.
Ability to think critically and draw from several resources (and interact with all levels of staff) to create unified and persuasive marketing collateral materials.
Knowledge of digital marketing assets including but not limited to website development, email automation, PPC, SEO, and social media.
Proficiency in Microsoft Word, Excel and PowerPoint a must.
Ability to set marketing goals that align with business growth, plan annual campaigns, seasonality, and determine the best channels to drive awareness and sales.
Comfort interpreting metrics (traffic, conversion rates, ROI, CAC) using tools like Google Analytics, CRM dashboards, or BI tools. Data insight should guide budget allocation and creative decisions.
Understanding and executing across key digital channels including: SEO, AIO, OTT, paid search and social ads (Google, Ads, Meta Ads), email marketing, content strategy & storytelling, conversion rate optimization and continuing asset development and scheduling.
Bachelor's degree in business, communications, journalism, or closely related field.
Minimum of 3+ years of marketing experience.
Physical activity not limited to speaking, driving, climbing, walking, bending, kneeling, sitting, lifting <40 lbs.

Nice To Haves

Demonstrated experience with Adobe graphics programs (Photoshop, Illustrator, In Design) a plus.

Responsibilities

Serves as a contact for company marketing efforts, and partners with leadership, sales, and operations to promote marketing priorities.
Strategizes and strengthens brand image and awareness programs that are distinctive and highlight value proposition from the competition utilizing effective marketing tools.
Develops compelling communication, customer awareness and education programs, which support and sell the organizations capabilities and services.
Assists with the Customer Satisfaction program.
Creates and/or uses marketing reports that track, measure and analyze performance that includes external customer satisfaction via effective customer surveys and analysis of internal customer relationship management data and tools.
Ensures all marketing communications are coordinated, support marketing plan objectives and prioritize an effective expenditure of resources.
Maximize the identification of new marketing prospects and sales opportunities, and help manage the social experience, making sure content is relevant and generating excitement.
Promote the integrity of corporate brand standards in all materials produced.
Prudently manages resources within budgetary guidelines according to company policy and within ethical corporate governance guidelines.
Partner with external vendors as appropriate.
Demonstrates positively the mission, vision, value statements, reputation, code of ethics, standards, policies, and procedures internally and throughout the marketplace.