Marketing Specialist

City Of Carmel•Carmel, IN

About The Position

The City of Carmel is seeking a dynamic and strategic marketing professional to help elevate the city’s brand, increase community engagement, and support high-impact communications initiatives. This role plays a key part in shaping how residents and visitors experience Carmel by executing integrated marketing campaigns and delivering compelling, multi-channel content. Position reports to the Director of Marketing & Community Relations. If you are a creative thinker with strong analytical skills and a passion for public service, this is an opportunity to make a meaningful impact in one of the nation’s most desirable cities.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
Minimum of six (6) years of relevant marketing experience
Valid Indiana driver’s license required
Understanding of municipal government operations and public-sector communications
Experience with brand management and plain-language writing for diverse audiences
Familiarity with design tools such as Adobe Creative Suite or Canva
Strong written and verbal communication skills
Excellent analytical, organizational, and problem-solving abilities
Ability to manage multiple projects, prioritize effectively, and meet deadlines
Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Basic graphic design and photo editing skills
Ability to handle sensitive information with confidentiality
Capacity to translate complex information into clear, actionable insights
Ability to work collaboratively in a team-oriented environment
Willingness to perform occasional physical tasks (lifting up to 50 lbs standing/walking for extended periods)
Ability to operate equipment such as cameras and audio systems as needed

Nice To Haves

Municipal government experience preferred, but not required

Responsibilities

Plan and execute integrated marketing campaigns across digital, print, and social media channels
Partner with the communications team to develop and implement social media strategies that drive engagement and event participation
Create compelling content for blogs, social media, email campaigns, and the city website
Manage email marketing efforts, including audience segmentation, content development, and performance tracking
Coordinate advertising campaigns across platforms such as PPC, social media, and traditional media
Conduct market research and competitive analysis to inform strategy
Ensure brand consistency and strengthen overall brand awareness across all communications
Optimize website content for SEO and manage SEM campaigns
Analyze campaign performance and ROI, providing insights and recommendations for improvement
Gather and evaluate resident feedback to enhance marketing effectiveness and satisfaction
Collaborate with internal departments to align marketing efforts with organizational goals
Assist in managing the marketing budget and tracking expenditures
Oversee third-party vendors supporting marketing initiatives
Prepare reports on campaign performance, marketing activities, and market insights
Provide graphic design support as needed