Marketing Specialist, STL Market

Apex Service Partners•Hazelwood, MO

3d•$55,000 - $70,000

About The Position

Apex Service Partners is a national network of premier HVAC, plumbing, and electrical service companies committed to delivering exceptional customer experiences and operational excellence. As part of our Midwest Marketing team, this role will be dedicated to supporting and growing our St. Louis market. The Marketing Specialist will support the Market Area Marketing Manager in executing localized marketing strategies focused on the St. Louis market while contributing to broader Midwest regional initiatives. This role will play a hands-on part in digital marketing, social media management, content creation, campaign execution, and brand awareness efforts. Working closely with local leadership and the Midwest marketing team, you'll help elevate the visibility and growth of trusted local brands across the region. It's an opportunity to make a meaningful impact in a growing, recession-resistant industry while shaping marketing programs that drive engagement, strengthen brand presence, and deliver measurable business results.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
Approximately 3 years of professional marketing experience
Experience with social media marketing and content creation
Experience with digital marketing fundamentals (SEO, paid media, email marketing, and related channels)
Experience with Canva and other content creation tools
Experience with social media management and scheduling platforms
Strong understanding of marketing principles, branding, and campaign execution
Excellent communication, organization, and project management skills

Nice To Haves

Home services, skilled trades, or multi-location business experience is a plus, but not required
Brings a balance of strategic thinking and hands-on execution
Takes ownership and thrives in a fast-paced environment
Enjoys creating content and building brand awareness
Is comfortable working across multiple digital platforms and marketing tools
Understands how marketing efforts translate into business growth
Is collaborative, proactive, and highly organized
Can effectively manage multiple projects while maintaining attention to detail

Responsibilities

Execute local marketing initiatives across traditional and digital channels to support growth in the St. Louis market
Partner with the MAMM to develop and implement localized marketing campaigns
Support customer acquisition, retention, and brand awareness efforts
Ensure marketing activities align with broader business objectives and regional marketing strategies
Manage social media planning, content creation, publishing, and engagement for STL-area brands
Create compelling, on-brand content using Canva and other marketing tools
Maintain content calendars and optimize posting schedules using platforms such as Sprout Social
Leverage digital channels to increase awareness, engagement, and lead generation
Develop and execute integrated marketing campaigns
Create content aligned with brand standards and campaign objectives
Support website updates and digital presence management
Maintain consistent messaging across all customer touchpoints
Collaborate with internal stakeholders to support business priorities and marketing initiatives
Support local promotions, partnerships, sponsorships, and brand-building initiatives
Coordinate marketing assets and materials to support campaigns and market needs
Identify opportunities to increase brand visibility and customer engagement throughout the St. Louis market
Ensure brand consistency across all marketing efforts and customer touchpoints
Track and analyze campaign performance, engagement, and lead-generation metrics
Use data and insights to optimize future marketing efforts
Support budget tracking and resource allocation
Focus on driving measurable business outcomes, not just activity